Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/129816
DC Field | Value | Language |
---|---|---|
dc.contributor | 企管系 | |
dc.creator | 韓志翔 | |
dc.creator | Han, Tzu-Shian | |
dc.creator | 江旭新 | |
dc.creator | Chiang, Hsu-Hsin | |
dc.creator | McConville, David | |
dc.date | 2019-12 | |
dc.date.accessioned | 2020-05-25T07:49:00Z | - |
dc.date.available | 2020-05-25T07:49:00Z | - |
dc.date.issued | 2020-05-25T07:49:00Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/129816 | - |
dc.description.abstract | In this study, we examine the efects of brand-specifc transformational leadership (TFL) on the brand-related attitudes and behaviors of employees and customers. We test relationships between brand-specifc TFL and employees’ brand commitment and brand citizenship behavior and then the resulting efects on customer citizenship behavior and customer-based brand equity. Data from 18 international tourist hotels in Taiwan, including 136 supervisors, 268 employees and 221 customers, were analyzed using hierarchical linear modeling to investigate the multilevel relationships. Support is found for all hypotheses. The fndings advance understanding of brand-specifc TFL and the efects this leadership style can have on the brand-related attitudes and behaviors of both employees and customers. | |
dc.format.extent | 866111 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | Journal of Brand Management, 27, 312–327 | |
dc.subject | Brand-specifc TFL ; Brand commitment ; Brand citizenship behavior ; Customer citizenship behavior ; Customer-based brand equity | |
dc.title | A Multilevel Study of Brand-Specific Transformational Leadership: Employee and Customer Effects | |
dc.type | 期刊論文 | |
dc.identifier.doi | 10.1057/s41262-019-00182-6 | |
dc.doi.uri | https://doi.org/10.1057/s41262-019-00182-6 | |
item.grantfulltext | restricted | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | 期刊論文 | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | 期刊論文 |
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