Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/129958
DC Field | Value | Language |
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dc.contributor | 資管系 | |
dc.creator | 李怡慧 | |
dc.creator | Lee, Joyce Y.H. | |
dc.creator | Yang, Chin-Sheng | |
dc.creator | Chen, Shih-Yun | |
dc.date | 2017-12 | |
dc.date.accessioned | 2020-05-26T07:09:41Z | - |
dc.date.available | 2020-05-26T07:09:41Z | - |
dc.date.issued | 2020-05-26T07:09:41Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/129958 | - |
dc.description.abstract | Online discussion forums, which are full of user-generated content including user opinions and comments, are a potential gold mine for exploring new and useful ideas to augment competence in innovation. Companies need to systematically analyze and interpret online commentaries to enhance in-house research and design activities. To this end, a framework is proposed using a design science approach to enable automatic analysis of the content of online opinions and comments in connection with specific products, using a web lexicon established for this purpose. Furthermore, this framework is applied to an automobile as a proof-of-concept. Several nicknames for the car brand studied were created by web users, some with irony and sarcasm. A few metaphorical expressions were also used to describe product features. Engineering practitioners should recognize the importance of stylized online expressions in order to have a better understanding of customer needs and expectations through the application of this framework, which incorporates an evolutionary web lexicon. | |
dc.format.extent | 146 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation | Engineering Management Journal, Vol.29, No.4, pp.235-243 | |
dc.subject | Content Analysis; Design Science Approach; Online Discussion Forum; Product Innovation; Social Media; User-Generated Content | |
dc.title | Understanding customers’ opinions from online discussion forums: A design science framework | |
dc.type | article | |
dc.identifier.doi | 10.1080/10429247.2017.1367217 | |
dc.doi.uri | https://doi.org/10.1080/10429247.2017.1367217 | |
item.fulltext | With Fulltext | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | restricted | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | 期刊論文 |
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index.html | 146 B | HTML2 | View/Open |
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