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Title: 「今晚我們都是帝吧人」:作為情感化遊戲的網絡民族主義
“D8 Goes to Battle, Nothing Will Grow”: Cyber-nationalism as Online Emotional Games
Authors: 王喆
Zhe, Wang
Contributors: 傳播博四
Keywords: 网络民族主义;帝吧出征;情感化游戏;社交网络 
cyber-nationalism;“D8 goes to battle”;emotional games;SNS
Date: 2016-11
Issue Date: 2020-06-20 14:13:23 (UTC+8)
Abstract: 本研究以“帝吧出征”参与者在蔡英文Facebook页面上的留言为主要的分析材料,对模板及非模板留言进行描述和诠释,以探究行动主体在“出征”过程中所体现出的特色,并进一步分析这一行动背后的脉络。研究发现:与以往“敌意、霸权和父权”的网络攻击不同,当下的网络民族主义易于与网络亚文化结合起来,以情感化游戏的实践方式落实在“帝吧出征”之中。一方面,行动主体所选择的主要留言模板充满着以正向情感为主的诉求,突显出愉悦的“爱”,掩盖了其他活跃在零散话语中的复杂民族主义情感。另一方面,行动主体采用游戏化的行动策略,利用社交网络的数字逻辑和兼具理性-感性的游戏规则,有效地组织起一群在集体化与个体化之间寻求满足的网民。可见,网络民族主义行动需置于国家机构和科技公司合力形塑的情感结构化脉络之中,网络民族主义勾连着网民的成长背景及日常的互联网使用,才得以激化出大规模的“帝吧出征”。
This research mines and analyses the comments left by D8 on Tsai Ing-wen's Facebook during its expedition over the Great Firewall. Those comments are divided as pattern comments and non-pattern comments, and the former one presents a distinguished cyber-nationalism when compared with before, which can be seen as emotional and game-like cyber-nationalism. This is the result of the collaboration of cybernationalism and cyber subcultures. On one hand, those participants prefer entertaining and positive emotions; on the other hand, the strategies employed by those participants rely on the digital logic of social networking, which needs to take both community-individual and sensation-reason into consideration. Above all, the cybernationalism discussed in this study is embedded in the practices of "networked authoritarianism" and entertainment business in China.
Relation: 國際新聞界, No.11, pp.75-90
Data Type: article
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