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https://ah.lib.nccu.edu.tw/handle/140.119/130164
題名: | Extending society : the role of personal networks and gratification-utilities in the use of interactive communication media. | 作者: | 林淑芳 Lin, Shu-Fang Dimmick, John Ramirez, Artemio Wang, Tao |
貢獻者: | 傳播學院 | 關鍵詞: | email ; gratifications ; instant messaging ; interactive communication technologies ; personal networks ; telephone | 日期: | Jan-2007 | 上傳時間: | 22-Jun-2020 | 摘要: | This study examined the relationship among personal network characteristics, gratification- utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification- utilities and frequency of use. The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification- utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification- utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification- utilities. Directions for future research are discussed. | 關聯: | New Media & Society, Vol.9, pp.795-810 | 資料類型: | article | DOI: | https://doi.org/10.1177%2F1461444807081225 |
Appears in Collections: | 期刊論文 |
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