Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/130167| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 傳播學院 | |
| dc.creator | 林淑芳 | |
| dc.creator | Lin, S.-F | |
| dc.creator | Webster, James G. | |
| dc.date | 2002-03 | |
| dc.date.accessioned | 2020-06-22T02:48:29Z | - |
| dc.date.available | 2020-06-22T02:48:29Z | - |
| dc.date.issued | 2020-06-22T02:48:29Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/130167 | - |
| dc.description.abstract | We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto`s Law. Duplication across pairs of Web sites is explained by the size of the audiences unique to each site in the pair, conforming to Goodhardt`s duplication of viewing law. In addition, similarities of content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% of the variance in duplication. | |
| dc.format.extent | 673042 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation | Journal of Broadcasting & Electronic Media, Vol.46, pp.1-12 | |
| dc.title | The Internet audience: Web use as mass behavior | |
| dc.type | article | |
| dc.identifier.doi | 10.1207/s15506878jobem4601_1 | |
| dc.doi.uri | https://doi.org/10.1207/s15506878jobem4601_1 | |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | article | - |
| Appears in Collections: | 期刊論文 | |
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