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Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/130412


Title: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency
Authors: 林穎青
Lin, Ying-Ching
Su, An-Ni
Wang, Sheng-Hui
Contributors: 傳播學院
Date: 2017-06
Issue Date: 2020-06-24 11:48:12 (UTC+8)
Relation: 2017 AMS World Marketing Congress, Academy of Marketing Science
Data Type: conference
Appears in Collections:[College of Communication] Proceedings

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