Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/130412
題名: | Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency | 作者: | 林穎青 Lin, Ying-Ching Su, An-Ni Wang, Sheng-Hui |
貢獻者: | 傳播學院 | 日期: | 六月-2017 | 上傳時間: | 24-六月-2020 | 關聯: | 2017 AMS World Marketing Congress, Academy of Marketing Science | 資料類型: | conference |
Appears in Collections: | 會議論文 |
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