Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/130415
題名: | The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising | 作者: | 林穎青 Lin, Ying-Ching Chiu, Tao-Sheng Wang, Kai-Yu Chih, Wen-Hai Ortiz, Jaime Yang, Xiu-Hua |
貢獻者: | 傳播學院 | 日期: | Mar-2019 | 上傳時間: | 24-Jun-2020 | 關聯: | The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice | 資料類型: | conference |
Appears in Collections: | 會議論文 |
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