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Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/130415


Title: The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
Authors: 林穎青
Lin, Ying-Ching
Chiu, Tao-Sheng
Wang, Kai-Yu
Chih, Wen-Hai
Ortiz, Jaime
Yang, Xiu-Hua
Contributors: 傳播學院
Date: 2019-03
Issue Date: 2020-06-24 11:48:37 (UTC+8)
Relation: The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice
Data Type: conference
Appears in Collections:[College of Communication] Proceedings

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