The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/130415

DC Field	Value	Language
dc.contributor	傳播學院
dc.creator	林穎青
dc.creator	Lin, Ying-Ching
dc.creator	Chiu, Tao-Sheng
dc.creator	Wang, Kai-Yu
dc.creator	Chih, Wen-Hai
dc.creator	Ortiz, Jaime
dc.creator	Yang, Xiu-Hua
dc.date	2019-03
dc.date.accessioned	2020-06-24T03:48:37Z	-
dc.date.available	2020-06-24T03:48:37Z	-
dc.date.issued	2020-06-24T03:48:37Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/130415	-
dc.format.extent	164 bytes	-
dc.format.mimetype	text/html	-
dc.relation	The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice
dc.title	The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
dc.type	conference
item.fulltext	With Fulltext	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.openairetype	conference	-
item.grantfulltext	open	-
item.cerifentitytype	Publications	-
Appears in Collections:	會議論文

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