Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/130882| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 黃思明 | zh_TW |
| dc.contributor.advisor | Hwang, Syming | en_US |
| dc.contributor.author | 楊昇翰 | zh_TW |
| dc.contributor.author | Yang, Sheng-Han | en_US |
| dc.creator | 楊昇翰 | zh_TW |
| dc.creator | Yang, Sheng-Han | en_US |
| dc.date | 2020 | en_US |
| dc.date.accessioned | 2020-08-03T09:13:40Z | - |
| dc.date.available | 2020-08-03T09:13:40Z | - |
| dc.date.issued | 2020-08-03T09:13:40Z | - |
| dc.identifier | G0101355504 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/130882 | - |
| dc.description | 博士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 企業管理學系 | zh_TW |
| dc.description | 101355504 | zh_TW |
| dc.description.abstract | 隨著時代的演變，企業在發展電子商務零售的過程，與過去企業內部應用資訊技術之發展有所不同。本研究探究中小企業從事電子商務零售時的發展歷程，透過分析10家從事電子商務零售之中小企業，深入瞭解個案企業在不同時期時的作法，提出在當代中小企業發展電子商務零售時的階段模型。\n\n中小企業從事電子商務零售時，會按照四個階段發展，依順序分別為「展示」、「交易」、「電子商務整合」及「企業電子化整合」階段；且在不同的階段中，企業會因為與電子商務零售有關的營運因素，發生與電子商務零售有關的「組織複雜度」的變化，分別為「商品類型的多寡」、「使用的電子商務通路的多寡」與「使用電子商務工具的多寡」，會在簡單與複雜之間移動。\n\n中小企業在發展電子商務零售的階段歷程，不必要從第一個階段進入電子商務零售事業，亦可從其他的階段開始，或是跨階段發展。企業位在不同的發展階段時，組織的複雜度也會因為企業營運上的變化，而有所改變。\n\n過去多數有關電子商務研究，大都採用橫斷面研究的方式，而本研究，實際整理中小企業開始從事電子商務零售發展歷程與軌跡，並且加以歸納成為本研究所提出之階段模型，填補中小企業在發展電子商務零售相關研究上的缺口。\n\n本研究的階段模型可實際應用企業實務中，能夠來檢視中小企業在從事電子商務零售時，當前所在的階段以及未來可進入的階段，以輔助企業的策略規劃與經營之決策。 | zh_TW |
| dc.description.abstract | The process of developing e-tailing has been quite different from that of developing applied information technology within the company over time. This study explores the development process of SMEs engaged in e-tailing. By analyzing the practices of 10 SMEs engaged in e-tailing, we have a better understanding about the companies and their practices in different periods of time, and then propose a stage model for the SMEs developing e- tailing nowadays.\n\nSMEs develop their e-tailing in the order of these four stages - "reveal", "transaction", "ecommerce integration" and "e-business integration". In different stages, companies may undergo changes in the "organizational complexity" that relates to e-tailing due to operational factors regarding e-tailing. The above-mentioned changes include "commodity variety", " adequate e-commerce channels" and "the use of e-commerce tools”, moving between simplicity and complexity.\n\nDuring the development of e-tailing, SMEs do not necessarily begin with the first stage when they are about to initiate the e-tailing business. SMEs can start their e-tailing business from any of the stages or develop across stages. The organizational complexity may differ along with the fluctuation of business operation at different stages.\n\nPrevious research on e-commerce were mostly conducted in the way of cross-sectional study. This study summarizes the history and trajectory of the development in SMEs who engage in e-tailing, and induces a stage model to fill the research gap for the development of e-tailing in SMEs.\n\nThe stage model proposed by this study can be applied in business practices. It can be used to examine the status quo and the next stage for SMEs engaged in e-tailing, assisting them on strategic planning and business decision-making. | en_US |
| dc.description.tableofcontents | 目次 IV\n表次 VII\n圖次 IX\n第一章 緒論 1\n第一節 研究背景 1\n第二節 研究動機 3\n第三節 研究目的與問題 4\n第四節 研究流程 5\n第二章 文獻回顧 6\n第一節 傳統年代的商業 6\n第二節 數位時代的商業 6\n第三節 數位化的階段成長模型 9\n第四節 電子商務之四流與資訊工具 14\n第五節 組織複雜度 18\n第三章 研究方法 20\n第一節 調查方法 20\n第二節 訪談問題設計 22\n第三節 個案選擇 24\n第四節 資料蒐集方式 25\n第五節 資料分析方式 26\n第六節 「企業電子化整合」階段研究 30\n第四章 個案分析與命題 33\n第一節 中小企業從事電子商務零售個別個案分析 33\n一、艾柔衣有限公司 33\n二、玩食有限公司 39\n三、松屋商行 44\n四、禾宏文化資訊有限公司 47\n五、皇家絲路有限公司 53\n六、晶輝企業有限公司 60\n七、麥方博士股份有限公司 67\n八、星安食創有限公司 70\n九、英屬安奎拉商麥菲爾有限公司 77\n十、酷愛寵物股份有限公司 82\n第二節 中小企業從事電子商務零售之發展分析 87\n一、中小企業發展電子商務零售之進入階段分析 87\n二、中小企業發展電子商務零售之組織複雜度分析 94\n三、中小企業發展電子商務零售之「企業電子化整合」分析 97\n第三節 中小企業從事電子商務零售之跨個案分析 102\n一、擁有實體通路與直接從事電子商務零售的中小企業之差異分析 102\n二、中小企業從事電子商務零售進入「電子商務整合」階段之分析 104\n第四節 研究命題整理與說明 114\n第五章 結論與建議 116\n第一節 研究結論 116\n第一節 理論貢獻 131\n第二節 實務意涵 132\n第三節 研究限制與後續研究方向 134\n參考文獻 135\n附錄一 詢問使否使用進銷存並與電子商務整合 138\n附錄二 受訪企業逐字稿 141\n受訪企業基本資料 141\nA. 公司名稱：艾柔衣有限公司 142\nB. 公司名稱：玩食有限公司 154\nC. 公司名稱：松屋商行 165\nD. 公司名稱：禾宏文化資訊有限公司 174\nE. 公司名稱：皇家絲路有限公司 184\nF. 公司名稱：晶輝企業有限公司 195\nG. 公司名稱：麥方博士股份有限公司 213\nH. 公司名稱：星安食創有限公司 225\nI. 公司名稱：英屬安奎拉商麥菲爾有限公司 233\nJ. 公司名稱：酷愛寵物股份有限公司 242\n附錄三 同時從傳統零售與電商之受訪企業營收比例 248 | zh_TW |
| dc.format.extent | 4830936 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0101355504 | en_US |
| dc.subject | 電子商務零售 | zh_TW |
| dc.subject | 階段模型 | zh_TW |
| dc.subject | 組織複雜度 | zh_TW |
| dc.subject | 供應鏈四流 | zh_TW |
| dc.subject | 中小企業策略 | zh_TW |
| dc.subject | E-tailing | en_US |
| dc.subject | Stage model | en_US |
| dc.subject | Organizational complexity | en_US |
| dc.subject | Four flows of supply chain | en_US |
| dc.subject | Business strategies of SMEs | en_US |
| dc.title | 中小型網路零售商之發展及其影響因素 | zh_TW |
| dc.title | The Development of E-tailing SMEs and Influencing Factors | en_US |
| dc.type | thesis | en_US |
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| dc.identifier.doi | 10.6814/NCCU202000728 | en_US |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.grantfulltext | embargo_20250705 | - |
| item.openairetype | thesis | - |
| Appears in Collections: | 學位論文 | |
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