Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/131368


Title: 電視還沒死?「收視」作為一種「經驗」的可能延續
Is Television Still Alive? “Viewing” as a Conceivable Extension of “Experience”
Authors: 陳冠達
Chen, Guan-Da
Contributors: 劉慧雯
Liu, Hui-Wen
陳冠達
Chen, Guan-Da
Keywords: 電視
閱聽人研究
媒體邏輯
串流媒體
收視行為
接收分析
television
audience research
media logic
streaming media
viewing behaviours
reception studies
Date: 2020
Issue Date: 2020-08-03 18:45:41 (UTC+8)
Abstract: 近幾年,串流影視服務市場蓬勃發展,新的影視接收模式於焉確立。收視需求顯然至今不輟;是以,就本世紀初著眼數位科技對廣電模式的衝擊,學界提出「電視已死」的說法,此際值得重新商榷。本文首先援用媒體邏輯的概念,分別檢視老電視與新平台的影視經驗,包括內容敘事、平台介面、產業制度等面向;繼而回歸閱聽人研究的取徑,採取質性訪談法,針對自傳統電視轉換到新影視平台的觀看者提問,他們如何建構當下的個人收視模式,其中脈絡與往昔「看電視」的經驗存在何種斷裂或延續,如此關聯為何。結果部分,個體化的觀看脈絡是當下收視處境的關鍵;於其中,本文提出「清單邏輯」的概念,以具體分析觀看者在新媒體環境下的收視圖像,在這種實踐中遭遇數位與現實時間的衝突,從而面臨固有電視情懷中社會共在感的失落。最後,本文藉由對收視經驗於新媒體環境中適應的掌握,強調接收分析傳統務必校準於個體化脈絡的影響,並肯認影視閱聽人身份對於當下影視研究的重要性。
In recent years, while the audiovisual streaming service industry is thriving, a new mode of audiovisual reception is established, showing the continual need for audiovisual watching. Hence, despite the impact of digital technology on the broadcasting model in the early twenty-first century, the critical comment on that “television is dead” deserves further discussion. This thesis emphasizes the importance of the audiovisual audience’s identity and the consequence of having individual viewing experiences in the reception studies. To have a sound grasp of the adaptive viewing experience in the new media environment, I first examine the experiences of viewing old TVs and new platforms, including content narratives, platform interfaces, industrial institutions, and others. Next, by employing the audience study approach and the qualitative interview, I have interviews with the viewers to figure out their transformative viewing experiences. I propose the concept of “list logic” to analyze the viewers’ viewing patterns. It reveals the time conflict between digital technology and real life, indicating that the viewers experience a loss of social coexistence because of the nostalgia for television. This thesis maintains that the individual contexts of viewing experiences are crucial to understanding the current viewing situation.
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Description: 碩士
國立政治大學
傳播學院傳播碩士學位學程
103464004
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103464004
Data Type: thesis
Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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