Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/131389


Title: 在虛實之間理解博物館媒介化的一種可能-線上蒐藏的展示敘事分析
Probing the mediaization process of museums combining concepts of the virtual and the real world- A narrative analysis of the display of online collections
Authors: 黃星達
Huang, Sing-Da
Contributors: 孫秀蕙
Sun, Hsiu-Hui
黃星達
Huang, Sing-Da
Keywords: 博物館
敘事
媒介化
Museum
Narrative
Mediatization
Date: 2020
Issue Date: 2020-08-03 18:49:47 (UTC+8)
Abstract: 媒介與社會的變遷影響博物館發展樣貌,2020年新冠狀病毒疫情加速博物館線上展示推動,博物館的定義與價值更面臨再思與再探。本研究聚焦媒介與敘事面向作為博物館探討基礎,以國立自然科學博物館線上蒐藏庫為案例,透過內容分析與深度訪談,在虛實間的博物館敘事與觀者觀看中,企圖釐清蒐藏、展示、敘事者與當代社會的關係,回應博物館定位探討。
結論收束於保存與傳播、以物為中心與以人為中心、從媒介化到制度化等三
面向:博物館媒介化是保存與傳播之間彼此對應的動態過程,並依著媒介特性發展出敘事型態;博物館媒介化使得虛實界線看似模糊實則明確,博物館以人為主體,也同時隱含著知識權力的以物為主體;博物館從保存過去更走向與未來對話的傳播角色,扣連著擴展、取代、融合與接納,其經歷向度的順序與比例端看博物館做法。
Rapid changes of media in modern society has affected the forms of museum exhibitions. The COVID-19 pandemic in 2020 prompts museum workers to speed up the planning of online exhibitions. Now, museum researchers and practitioners both face challenges of re-definitions of museums. Whether museums should allocate more sources to virtual or online display is a hotly-debated issue.
This research adopts theories of mediatization and narration to analyze the online collections organized by National Museum of Natural Science. Through content analysis and in-depth interviews, the present study attempts to clarify the relationships among collection, display and the narrator in a context of contemporary society where the real and virtual exhibitions co-exist.
According to the analysis, the mediatization of the museum can be viewed as a dynamic process between preservation and communication of the collected items. Narrative patterns or stories derived from these items for display are developed alone with features of medium by the museum curators. Moreover, the mediaization of the museum makes the boundary between the virtual and the real seemingly blur, but actually their difference is clear cut. It is predictable that museums in the future will pay more attention to facilitate the communication between the curator and the museum goers by taking narrative strategies into consideration both in virtual and real exhibitions.
Reference: Asp, K. (1990). Mediatization,"media and mediarchy, " NordicomReview,vol.11,
no.2,48.
Babbie E.(2013). 社會科學研究方法(林秀雲譯)‧臺北市:新加坡商聖智學習。(原著出版年:2013)
Bauer, M. W. (2000). Classical content analysis: A review. In M. W.Bauer &G. Gaskell
(Eds.), Qualitative researching with text, image, and sound: A practical handbook (pp. 131-151). London, England: Sage.
Bennett, T. (1995). The Birth of the Museum: History, Theory, Politics. London:Routledge.
Berger, P. L. & Luckman, T.(1967) . The Social Construction of Reality:A Treatise in the Sociology of Knowledge. London: Penguin.
Berlo, D. (1960). The process of communication: An introduction to theory and practice.
New York: Holt, Rinehart and Winston.
Berelson, B. (1952). Content analysis in communication research. New York: The Free Press.
Burcaw, G.E. (1997). Introduction to museum work. Walnut Creek, Calif.
Bruner, J. (1986). Actual minds, possible worlds. Cambridge, MA: Harvard University
Press.
Carpenter, E. (2011). That not-so-silent sea [historical appendix]. Theall, The
Virtual Marshall McLuhan, 236-261. Montreal: McGill-Queens University
Press.
Cloudry, N. & Hepp, A. (2013). Conceptualizing Mediatization: Contexts,
Traditions, Arguments. Communication Theory, 23(3), 191-200.
Couldry, N. (2006). Listening beyond echoes: Media, ethics, agency in an uncertain
World. Boulder, CO: Paradigm Publishers.
Couldry, N.(2012). Media, Society, World: Social Theory and Digital
Media Practice. Cambridge, UK: Polity.
Foss, S. K. (2004). Framing the study of visual rhetoric: Toward a transformation of
rhetorical theory. In C. A. Hill & M. Helmers (Eds), Defining visual rhetoric,
303-313. Mahwah, NJ: Lawrence Erlbaum.
Foss, S. K. (2005). Theory of visual rhetoric. In K. Smith, S. Moriarty, G. Barbatsis &
K. Kenney (Eds.), Handbook of visual communication:Theory, methods, and
Media, 141-152. Mahwah, NJ: Erlbaum Associates.
Friesen, N. & Hug, T.(2009). The Mediatic Turn: Exploring Concepts for Media
Pedagogy. In K. Lundby (Ed.), Mediatization: Concept, changes, Consequences,
63-83. New York: Peter Lang.
Fuery, K. (2009). New media: Culture and image. New York, Palgrave Macmillan.
Gronbeck, B. R. (2008). Visual rhetorical studies: Traces through time and space. In
Olson, L.C. et al. (eds.) , Visual rhetoric: A reader in communication and American culture, xxi-xxvi. London, UK: Sage.
Hein, H. S. (2000). The Museum in transition : A Philosophical Perspective.
Washington D.C:Smithsonian Institution.
Hepp, A.(2009). Differentiation: Mediatization and Cultural Change. In K. Lundby
(Ed.), Mediatization: Concept, changes, consequences, 135-154. New York:
Peter Lang.
Hepp, A. (2011). Mediatization, Media Technologies and the ‘moulding Forces’ of the
Media. The International Communication Association Conference, 1-23,
Retrieved November7,2014.
Hepp, A. (2013a). Cultures of mediatization. Cambridge. UK: Polity.
Hepp, A. (2013b). The communicative figurations of mediatized worlds: Mediatization
research in times of the ‘mediation of everything’. European Journal of
Communication, 28(6), 616-619.
Herman D. (2013). Storytelling and the sciences of mind. Cambridge, MA: MIT press.
Hjarvard (2004).From bricks to bytes: The mediatization of a global toy industry.In Ib
Bondebjerg & P.Golding.(Eds.),European Culture and the Media, Bristol, UK:
Intellect Books.
Hjarvard (2008). The mediatization of society: A theory of the media as agents of social
and cultural change, Nordicom Review, 2008(2),105-134. Nordicom Review.
Hjarvard,(2013). The Mediatization of Culture and Society. New York, NY: Routledge.
Howes, D. S. (2007). Creatting Learning Environments with 21st –century Tools at The
Metropolotan Museum of Art. 2007 International Symposium on Art Museum
Education. The Application of Digital Technologies in Art Museum Education.
Taiwan, Taipei.
Jansson, A. (2013). Mediatization and Social Space: Reconstructing Mediatization for
the Transmedia Age. Communication Theory, 23(3), 279-296.
Jordanova, Ludmilla (1993)‘Museums: Representing the Real’, in G.Levine(ed.)
Realism and Representation, 255-278. The University of Wisconsin.
Kalay, Y. and Grabowicz, (2007). Oakland Blues – Virtual Preservation of Seventh
Street’s 1950’s Jazz Scene. Proceedings of DACH 2007, 205-227 NCRPCP,
Taiwan.
Kalus, K. (2003). Content analysis: An introduction to its methodology (2nd ed.).
Thousand Oaks, CA: Sage.
Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Newbury Park, CA: Sage.
Krotz, F. (2007). "The meta-process of mediatization: as a conceptual frame," Global Media and Communication, 2007(3), 258.
Krotz, F. (2009). Mediatization: a concept with which to grasp media and societal
change. In K. Lundby (Ed.), Mediatization: Concept, changes, consequences,
21-40. New York: Peter Lang.
Lundby, K. (2009). Introduction: ‘Mediatization’ as Key. In K. Lundby (Ed.),
Mediatization: Concept, changes, consequences, 1-18. New York: Peter Lang.
Marvin, C. (1988). When old technologies were new: Thinking about electric
communication in the late Nineteenth Century. New York, NY: Oxford University
Press.
Mayer, Richard E. (2001). Multimedia learning. Cambridge University.
McLuhan, M. & Fiore, Q. (1967). The medium is the massage: An inventory of effects.
New York: Bantam Books.
Medhurst, M. J. (1982). Hiroshima, mon amour: From iconography to rhetoric.
Quarterly Journal of Speech, 68(4), 345-370.
Neuendorf, K. A. (2001). The content analysis guidebook. Thousand Oaks, CA: Sage.
Neuman, W. L. (2014) ‧當代社會研究法:質化與量化取向(王佳煌、潘中道、
蘇文賢、江吟梓譯)‧台北市:學富文化。(原著出版:2010年)
Olson, L. C. (1991). Emblems of American community in the revolutionary era: A study
in rhetorical iconology. Washington, DC: Smithsonian Institution Press.
Parker, H. W. (1963). The museum as a communication system. Curator, 6(4): 350-360.
Ryan, M. L. ( 2004). Introduction. In M. L. Ryan(ED.). Narrative Across Media: The
Languages of Storytelling. Lincoln. NE: University of Nebraska Press.
Schulz,W.(2004). "Reconstructing Mediatization as an analytical concept. European
Journal of Communication.2004(1), 88-90.
Silverstone, R. (1999). Why Study the Media? London: Sage.
Thompson (1995). The media and modernity:A social theory of the media.
Cambridge: Polity Press.
Urry, J.(2002).The Tourist Gaze.( 2nd edn) London: Sage.
Van Loon, J. (2008). Media technology: Critical perspective. Berkshire.
UK: Open University Press.
Weil, S. E. (2015)‧博物館重要的事(張譽騰譯)‧臺北:五觀。(原著出
版年:2004)
王文科(2003)。教育研究法(增訂七版)。臺北市:五南。
王石番(1989)。傳播內容分析法:理論與實証。臺北市:幼獅。
王玉豐(2002)。科技社會的複雜與矛盾─新世紀臺灣科技博物館的困境與轉機。
科技博物,3(3),14-31。
王嵩山(2006)。科技、社會與博物館。科技博物,20(1): 5-6。
王嵩山主編(2010)。博物館蒐藏的文化與科學。臺北:國立臺灣博物館。
王嵩山(2011)。臺灣的博物館與博物館學:導論。《博物館與文化》,第2期,
2011,1-18。
王嵩山(2012a)。博物館蒐藏學-探索物、秩序與意義的新思惟,149-150,原點
出版社:臺北市。
王嵩山(2012b)。博物館與文化。臺北市:遠流。
王嵩山(2015)。博物館、思想與社會行動。新北市:遠足文化。
中華民國博物館學會(2019)。重新定義博物館!ICOM徵集。取自:
https://www.cam.org.tw/notice20190328/
江昭倫(2020年3月13日)。疫情當前突顯博物館線上策展重要性。中央廣播
電臺。取自https://www.rti.org.tw/news/view/id/2055274
林美珠(2000)。敘事研究:從生命故事出發。輔導季刊,36(4),27-34。
林育如(1999)。跨出建築的博物館-談台灣大學「數位博物館專案計畫」。《博物館學季刊》。臺中:國立自然科學博物館,13(1):89-95。
林詠能(2018)。博物館與科技應用。博物館與文化,15,1-3。
周文賢(2002)。多變量統計分析SAS/STAT使用方法。臺北市:智勝文化。
洪俊源(2000)。敘述性思維模式在博物館展示設計運用之研究;以科博館中國科
學廳及科工館中華科技廳為例。國立雲林科技大學視覺傳達設計所碩士論文。
唐士哲(2014)。重構媒介?「中介」與「媒介化」概念爬梳。新聞學研究,121:
22。
翁秀琪:《什麼是“蜜迪亞”?重新思考媒體\媒介研究》,《傳播研究與實踐》,
2011(1), pp. 55-74。
耿鳳英(1998)。電腦媒體與博物館觀眾的互動。博物館學季刊,12(3),53-54。
耿鳳英(2005)。展示學在博物館中的知識建構:以日本博物館展示為例。《博物
館、知識建構與現代性》。王嵩山主編。157- 178。臺中:科博館。
耿鳳英(2006)。虛與實:新世紀的博物館展示趨勢。博物館學季刊,20(1),81-96。
國立自然科學博物館(2015)。國立自然科學博物館的故事。國立自然科學博物館。
國立自然科學博物館(2018)。107年度為民服務白皮書。
取自:https://www.nmns.edu.tw/common/A-rule/pdf/2018WhiteBook.pdf
徐典裕(2012)。虛實整合跨領域知識內容管理與數位博物館建構模式:以國立自然科學博物館為例。博物館與文化,4,3-29。
張宏瑩(2013)。媒介化詞源探析。青年記者,2013(9),48-49。
張婉真(2005)。論博物館學。臺北:典藏藝術家庭。
張婉真(2014)。當代博物館展覽的敘事轉向。臺北市:國立臺北藝術大學。
郭怡汝(2020年4月11日)。何謂「快速回應收藏」?世界各國博物館這樣記
錄武漢肺炎的即時歷史。關鍵評論。取自
https://www.thenewslens.com/article/133549
陳百薰等(2002)。數位博物館。《博物館學季刊》。臺中:國立自然科學博物館,16(3),15-36。
陳若平、張祐綾(譯)(2007)。社會工作研究法(原作者:A. Rubin & R.
E. Babbie)。臺北市:五南。(原著出版年:2005)
陳振旺、樊錦詩(2016)。文化科技融合在文化遺產保護中的運用-以敦煌莫高窟
數字化為例。敦煌研究,156,100-107。
楊裕富(1999)。創意思境。田園城市文化事業有限公司。
楊國樞、文崇一、吳聰賢、李亦園(2001)。社會及行為科學研究法(上)。臺北市:東華。
廖世璋(2017),博物館社會學:以社會文化理論對博物館的考察。台北:五南。
廖培瑜(2002)。企業訓練線上學習成效評量之研究。國立臺灣師範大學工業科技
教育研究所,台北市。
漢寶德(2000)。博物館管理。台北:田園城市。
臧國仁,蔡琰(2014)。敘事傳播–元理論思路與研究架構。《全球傳播與新聞教
育的未來:「媒介文化與國際傳播」國際學術論壇論文集》。 北京清華大學,
pp. 105-119.
臧國仁,蔡琰(2017)。敘事傳播:故事/人文觀點。五南圖書出版社。
趙小菁(2014)。化語為境:博物館展示中故事造境探析。臺灣博物,121,92-103。臺北:國立臺灣博物館。
歐用生(1994)。教育研究法。臺北市:師大書苑。
韓春平(2015)。敦煌遺書與數字化。敦煌學輯刊,2015(3),169-178。
雙葉書廊。
Description: 博士
國立政治大學
傳播學院博士班
105463504
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105463504
Data Type: thesis
Appears in Collections:[傳播博士班] 學位論文

Files in This Item:

File Description SizeFormat
350401.pdf982KbAdobe PDF175View/Open


All items in 學術集成 are protected by copyright, with all rights reserved.


社群 sharing