Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/131500


Title: API商業模式研究
A Study of the Business Model of Application Programming Interface
Authors: 陳宥任
Chen, Yu-Jen
Contributors: 尚孝純
Shang, Shari S.C.
陳宥任
Chen, Yu-Jen
Keywords: 應用程式介面
商業模式
Application Programming Interface
API
Business Model
Date: 2020
Issue Date: 2020-09-02 11:47:52 (UTC+8)
Abstract: Nowadays, there are many studies discussing the advantages of using APIs. But only a few examine what value it holds for an API provider. This study identifies cases from different industry fields, analyzes their APIs to explain why they are willing to provide APIs on the internet. First, the study identified ten enterprises as the target cases from as diverse industry fields as possible. Second, the study chose five representative APIs from each enterprise’s website, platform, and developer document. Third, this study applied business model framework to analyze fifty APIs, which revealed the association between the value provided by the API and the provider.
To clarify the differences and similarities among APIs easily, the discussion is based on the API type instead of the function. APIs are categorized into three types: data, service, and development. First, infrastructures of the APIs were examined. Second, the value position of the API was analyzed. Third, API end users were studied to speculate the customer. Finally, the study tried to answer the question of “what value does the API provider expect to get” to understand benefits received by API providers. In conclusion, APIs provide five values to the API providers: profit, extended market, enhanced content, user engagement and stimulate consumption. Enterprises which want to engage in the API economy can refer to this study to determine what functions they should encapsulate in the APIs and plan for the benefits.
Reference: Amadeus. (2019). 2019 Amadeus® Global Report. Retrieved from https://corporate.amadeus.com/en/annual-reports/amadeus-annual-report-2019
Berelson, B. (1952). Content analysis in communication research. New York: Free Press
Bloch, J. (2018, August 8). A Brief, Opinionated History of the API [presentation video file ]. Retrieved from https://www.infoq.com/presentations/history-api/
Cotton, I. W., & Greatorex Jr, F. S. (1968, December). Data structures and techniques for remote computer graphics. In Proceedings of the December 9-11, 1968, fall joint computer conference, part I (pp. 533-544). Doi:10.1145/1476589.147666
de Souza, C. R., & Redmiles, D. F. (2009). On the roles of APIs in the coordination of collaborative software development. Computer Supported Cooperative Work (CSCW), 18(5-6), 445. Doi: 10.1007/s10606-009-9101-3
Encyclopædia Britannica (2019). Application programming interface. In Encyclopædia Britannica Online. Retrieved from https://www.britannica.com/technology/API
Fitzpatrick, G., Kaplan, S., Mansfield, T., Arnold, D., & Segall, B. (2002). Supporting public availability and accessibility with Elvin: Experiences and reflections. Computer Supported Cooperative Work (CSCW), 11(3-4), 447-474.Doi: 0.1023/A:1021226206564
Fowler, M. (2002). Public versus published interfaces. IEEE Software, 19(2), 18–19. Doi: 10.1109/52.991326
Hall, M. (2019). Facebook. In Encyclopædia Britannica Online. Retrieved from https://www.britannica.com/topic/Facebook
Hong Kong Monetary Authority. (2019, July 31). Open API Framework for the Banking Sector: One year on. [Online announcement] Retrieved from https://www.hkma.gov.hk/eng/news-and-media/press-releases/2019/07/20190731-3/
Hosch, W. L. & Hall, M. (2020). Google. In Encyclopædia Britannica Online. Retrieved from https://www.britannica.com/topic/Google-Inc
Institute for Information Industry. (2008). SOA development trends and related business opptunities in Taiwan. Taiwan: Market Intelligence & Consulting Institute, MIC
Magretta, J. (2002). Why Business Models Matter, Harvard Business Review 80(5): 86-92.
Matthew. (n. d.) The Revolut Business Model – How Does Revolut Work & Make Money? [Web blog message] Retrieved from https://productmint.com/the-revolut-business-model-how-does-revolut-make-money/#Loans_Overdrafts
McCarthy, B. (2020, March). A Brief History Of Salesforce.com: 1999-2020 [Web blog message] Retrieved from https://www.salesforceben.com/brief-history-salesforce-com/
McDaniel, S. (2019). Microservices vs SOA: What’s the Difference? [Web blog message] Retrieved from https://www.talend.com/resources/microservices-vs-soa/
Nawal, A. (2018, October 5). Twitch.tv Business Model | How Does Twitch Make Money? [Web blog message] Retrieved from https://www.feedough.com/twitch-tv-business-model-how-does-twitch-make-money/
Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales).
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Doi : 10.17705/1CAIS.01601
Pahwa, A. (2020, May 18). How Does WhatsApp Make Money? WhatsApp’s Revenue Model [Web blog message]. Retrieved from https://www.feedough.com/how-does-whatsapp-make-money/
Parnas, D. L. (1972). On the criteria to be used in decomposing systems into modules. Communications of the ACM, 15(12), 1053–1058. Doi: 10.1145/361598.361623
Qadri, M. (2020, February 2). How WhatsApp Makes Money? [Web blog message] Retrieved from https://whatisthebusinessmodelof.com/business-models/how-whatsapp-makes-money/
Shoe, M. (last edited May 5 2020). Ticketmaster-the birth and development of the world's largest ticket company [Web blog message]. Retrieved from https://zhuanlan.zhihu.com/p/138333623
Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8. DOI: 10.1080/10196789800000016
Wilhelm, A. (2011, May 18). TwitchTV: Justin.tv’s killer new esports project [Web blog message]. Retrieved from https://thenextweb.com/media/2011/06/06/twitchtv-justin-tvs-killer-new-esports-project/
Wilkes, M. V., Wheeler, D. J., Gill, S. (1951).The Preparation of Programs for an Electronic Digital Computer. Addison-Wesley Press, Inc., Cambridge, MA
Description: 碩士
國立政治大學
資訊管理學系
107356030
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107356030
Data Type: thesis
Appears in Collections:[資訊管理學系] 學位論文

Files in This Item:

File Description SizeFormat
603001.pdf924KbAdobe PDF0View/Open


All items in 學術集成 are protected by copyright, with all rights reserved.


社群 sharing