C2C母嬰平台 - ECO BABY商業企劃書

Abstract

Taiwan is suffering from a low birth rate for decades due to the high living cost and economic pressure. However, it’s impossible for us to change the overall environment, like raise the salary or lower the housing cost. What we can do is build a reliable and safe community to support those families and let parents feel confident enough to born and raise new lives in the family.\nECO BABY mainly focuses on the parents-to-be and families with kids from 0-5. It combines parenting community, used items marketplace, items leasing, parenting exchange, and CSR (Cooperate social responsibility). Parents can acquire parenting tips and knowledge, earn extra money from selling used items, save money by buying affordable items, and even participate in CSR. When the community is strong enough, we will develop the parenting exchange function to release babysitting pressure.\nECO BABY aims to take care of social responsibilities. We will send notifications to sellers when the products are idle for more than 6 months. Then we will match them with a charity organization so that sellers can consider donating to charity.\nECO BABY target on “used items” only, which mean we will help to reduce waste and resource consumption, so that we can create a better earth for our offspring and other creature.\nBy these methods, ECO BABY is trying to help parents, society, and earth.