Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/131967| 題名: | 女英雄崛起：以角色認同和自我一致性檢視超級英雄電影的享樂感 Superheroine: The Enjoyment of Superhero Movie in the Perspective of Character Identification and Self-Congruity |
作者: | 黃文楷 Huang, Wen-Kan |
貢獻者: | 林淑芳 Lin, Shu-Fang 黃文楷 Huang, Wen-Kan |
關鍵詞: | 超級英雄 電影 角色認同 自我一致性 享樂感 |
日期: | 2020 | 上傳時間: | 2-Sep-2020 | 摘要: | 超級英雄電影於近年廣受大眾歡迎，成為主流電影的類型之一，但關於超級英雄電影享樂感的研究卻仍然很少。另外電影中的女性角色形象於近年逐漸改變，女英雄角色於電影中出現之頻率增高，電影中性別刻板印象的程度則逐漸降低，這種情況和女性觀眾的觀影後感受是否相關值得關注。\n\n本研究採用單因子實驗設計，並假設電影中的女性角色形象會引發角色認同與理想自我一致性，並和享樂感與生活意義感相關，後兩者又會影響觀眾的自我效能感、領導特質評價與身體意象評價。結果指出，當觀賞的是女英雄角色時，女性觀眾的情緒共情程度會提升，正向影響享樂感；認知共情、角色融合、理想自我一致性程度亦會提升，正向影響生活意義感，但同時女英雄角色亦會直接提升女性觀眾的生活意義感，而生活意義感還會和女性觀眾的自我效能感呈現正相關。\n\n本研究結果證實女英雄角色的確能帶給女性觀眾更高程度的享樂感和生活意義感，且觀眾的其他態度與認知也可能被它們影響，此點為日後實務上電影製作與行銷提供了學術支持，除了吸引女性客群外，或許亦可藉此傳達性平觀念。而隨著超級英雄電影的持續火紅，本研究認為未來研究首先可針對更多樣的女性角色進行深入分析，也能探討男性觀眾又是為何被女英雄角色吸引，最後還可延伸探討影響享樂感和生活意義感，或被其影響的因素。 | 參考文獻: | 中文部分：\n李素月、陳延昇（民104年）。偶像劇中愛情與性別角色的再現與迷思：以台灣偶像劇的男女主角互動為例。中華傳播學刊，28，157-196。\n李紫茵、王嵩音（民100年）。線上遊戲性別轉換行為分析。傳播與社會學刊，18，45-78。\n簡皓瑜（譯）（民93年）。性與性別（原作者：Archer, J., & Lloyd, B.）。臺北市：巨流圖書公司。（原著出版年：2002）\n現代婦女基金會（民108年）。性別平等了沒？【部落格文字資料】。取自 https://www.38.org.tw/news3_detail.asp?mem_auto=32&p_kind=%E7%8F%BE%E4%BB%A3%E6%B6%88%E6%81%AF&p_kind2=%E7%8F%BE%E4%BB%A3%E5%87%BA%E7%89%88&p_kind3=%E9%9B%BB%E5%AD%90%E5%A0%B1#p01\n行政院性別平等會（民108年）。2019年性別圖像手冊【電子郵件清單訊息】。取自https://gec.ey.gov.tw/Page/8996A23EDB9871BE\n徐嘉亷（民96年）。美國好萊塢超級英雄電影之研究（碩士論文）。取自台灣碩博士論文系統。（系統編號096TKU05232016）\n吳翠珍（民93年）。媒體的性別刻板印象。。媒體素養暨教案徵選教師研習，政大傳播學院媒體素養研究室。\n文化部（民109年1月13日）。2018影視廣播產業趨勢研究調查報告─電影產業【電子郵件清單訊息】。取自https://www.bamid.gov.tw/information_243_107704.html\n\n英文部分：\nAbrams, J. 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