Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/132222


Title: How do Social TV engagement dimensions influence viewers’ program commitment and loyalty
Authors: 林翠絹
Lin, T. T. C.
Chiang, Y.
Contributors: 傳播學院
Date: 2019-05
Issue Date: 2020-10-27 09:08:37 (UTC+8)
Relation: 69th Annual International Communication Association Conference, International Communication Association
Data Type: conference
Appears in Collections:[傳播學院] 會議論文

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