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Title: 偶像與我同一國:五月天迷的認同形構與國族實作
One Idol with Respective Interpretations: The National Identity and Practices of Mayday Fandom
Authors: 陳夏平
Contributors: 傳播學院
Keywords: 五月天;迷文化;政治認同;日常國族性;偶像商品化;兩岸關係
Mayday;fandom;national identity;everyday nationhood;idolatrous commercialization;cross-strait relations
Date: 2020-06
Issue Date: 2020-12-21 09:29:17 (UTC+8)
Abstract: 「台灣的五月天」正走向「世界的五月天」,粉絲在藝人涉入的政治紛爭中面臨愛國主義與偶像狂熱的兩難。本研究以台灣樂團五月天之兩岸歌迷作為分析對象,透過訪談3位台灣歌迷與3位中國大陸歌迷(輔以網路田野觀察),探討偶像文本與迷群日常追星實作如何影響、催化、形塑迷的國族認同。筆者使用日常國族性分析兩岸粉絲互有拉扯的交錯實踐:經由對偶像文本的多義詮釋,迷的台灣意識與中國民族主義碰撞成形;迷群在網路媒介勞動中捍衛偶像的「政治正確」,不斷強化「偶像與我同一國」的政治認同。在此基礎上,本文試圖反身批判其間權力運作的痕跡,強調偶像任人裝扮的立場及迷群各自表述的認同背後存在商品化力量,造星工業的構陷與宰制吊詭地給予了迷為偶像政治賦權的空間。研究亦發現,迷未必不自知身陷結構囹圄,卻仍甘願為物化的認同買單。由此問題回歸情感框架:以迷群為公約數重構國族,兩岸或得以尋求更多軟性和解的可能。
The study focuses on cross-strait (Taiwan and China Mainland) fandom of the Taiwan band Mayday, and aims to interrogate how star texts and fans’ daily idolatering experiences affect and reshape their national identity. As “Taiwan’s Mayday” moves towards “World’s Mayday”, fans facing the dilemma of patriotism and idolatry during the frequent political disputes across the Taiwan Strait. By analyzing the interview response of 3 Mainland Chinese fans and 3 Taiwan fans (supplemented by netnography), this essay explores how fans claim/catalyze their national consciousness through various practices. I apply everyday nationhood to analyze the complex interacting and wrestle between cross-strait fans, and discuss Chinese nationalism and Taiwan nationalism which both evoked from the respective interpretations of idols’ political statement. Furthermore, fans invoke, produce and reproduce the nations, and constantly strengthen the national identity of “idols are on my side”, with defending idol’s “political correctness” in social media. In turn, this essay reflectively traces the power structure from a critical viewpoint of idolatrous commercialization, and emphasizing that the framing and domination of the star-making industry has paradoxically enabled fans to empower idols’ political statement. The study also argues that fans are still willing to pay for idols’ materialized identity even within the political and economic power structure, thus I hope more possibilities for reconciliation between cross- strait, which mediated through fandom culture in a soft emotion framework.
Relation: 2020中華傳播年會, 中華傳播學會
Data Type: conference
Appears in Collections:[傳播學院] 會議論文

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