新聞資訊圖表符碼轉換的敘事手法與互動設計：以聯合新聞網為例

Abstract

近十年，隨著傳播科技的發展及傳播載具的變化，新聞資訊圖表漸漸從以往新聞內文的輔助性角色變成敘事要角。本研究試圖觀察聯合新聞網「圖表看時事」中新聞資訊圖表的呈現樣貌，並採取Manovich主張「文化的符碼轉換」，探討在網際網路的中介下，新聞資訊圖表如何敘事。研究發現新聞資訊圖表「線上化」之後，單張新聞資訊圖表同時運用多種多媒體內容以及介面互動設計等網路傳播特性，亦發展出不同與以往的新聞敘事手法。

Nearly a decade, the infographics has become more important in the text of the news. This study attempts to observe the narrative form of the column “Infographics News” on UDN Online News. It also takes Manovich’s viewpoint “transcoding” to investigate when the infographics transcodes to the Web, what is the difference narration of online infographics. The study found that online infographics adopt lots of complex elements on digital environments to tell news story such as multimedia content and interactive design, which also develop innovative news narration.