An Exploratory Study on the Distribution for the Results of IT-Enabled Value Co-Creation

Abstract

This paper proposes to discover the phenomenon from an existing online user-generated platform to understand the issue on distributing the results from the Information Technology (IT)-enabled value collaboration. The main purpose is to fill up the gap that there is no method to make sure the distribution fairly to find an impartial way on distributing the result of the value collaboration works. This study explores the interaction among the three main stakeholders from the platforms in holistic perspective. It is expected that this paper will help people know the importance of distribution on final value from cocreation and help the platforms of co-creation improve their performance of collaboration by identifying the participants’ true needs or benefits to design a better environment for the next cooperation works.