Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/133876
題名: Cat.sus:一個台灣永續時尚內衣品牌的誕生
Cat.sus: My sustainable lingerie brand in Taiwan
作者: 陳玉明
Chan, Yuk-Ming
貢獻者: 吳文傑
Wu, Jack
陳玉明
Chan, Yuk-Ming
關鍵詞: 時尚產業
環境與社會影響
永續內衣
道德品牌
香港設計師
fashion industry
environmental and social impact
sustainable lingerie
ethical brand
Hong Kong designer
日期: 2021
上傳時間: 1-Feb-2021
摘要: Abstract\nCat.sus: My sustainable lingerie brand in Taiwan\nBy\nCathy, Chan Yuk Ming\n\nThe environmental and social issues caused by the fashion industry have developed wide attention. The situation becomes worse with the aid of fast fashion. In recent years, well-known fashion brands join the call for “sustainable and ethical brand”. In the report of “The State of Fashion 2021” from McKinsey & Company, it emphasizes the importance of sustainability through the value chain. Consumers value fashion brands that respect their workers and the environment.\nIn Taiwan, local sustainable fashion brands are rising, but there are lacking sustainable lingerie brands. To fill in this emerging need from Taiwanese customers, Cathy’s Sustainable Undergarment Solutions (Cat.sus), the first sustainable and ethical lingerie brand that offer ranges of underwear made of deadstock materials, is ready to enter the Taiwan market. Extra miles are designed by the brand to further reduce textile wastage, carbon emission, and carbon footprints. Cat.sus also accentuates social responsibility. Local job opportunities are prioritized to necessary people, more-than-fair employee welfare is offered and the cooperation with a local non-profit organization to manage old underwear donation, all help the brand realize the ethical impact.
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描述: 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933029
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933029
資料類型: thesis
Appears in Collections:學位論文

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