Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/133993


Title: Instagram使用者人格特質、自我展示策略與幸福感之關聯研究
Examining the Relationships between Instagram User’s Personality, Self-presentation Tactics and Subjective Well-being
Authors: 呂浩綱
Lu, Hao-Kang
Contributors: 郭貞
呂浩綱
Lu, Hao-Kang
Keywords: 自尊
自戀
害怕遺漏傾向
自我展示策略
感知社會支持
幸福感
Self-presentation Tactics
Perceived Social Support
Subjective Well-being
Self-esteem
Narcissism
Fear of Missing Out
Date: 2020
Issue Date: 2021-02-01 14:33:26 (UTC+8)
Abstract: 本研究針對Instagram使用者的自我展示策略、感知社會支持與幸福感之間的關係進行討論,並加入自尊、自戀和害怕遺漏傾向(FOMO)的人格特質,以探討Instagram使用者的人格特質如何影響展示策略使用,以及不同展示策略是否透過感知社會支持影響幸福感。
本研究共回收317份有效問卷,使用線性迴歸分析和Hayes Process Model進行中介效果的檢驗,結果發現自尊與迎合型和自我提升型呈正向關聯,自戀與害怕遺漏傾向兩特質皆與迎合型、自我提升型和尋求支持型策略呈正向關聯,最後三種展示策略皆有透過感知社會支持的中介正向影響幸福感。
The goal of this study is to examine the relationships between Instagram user’s self-presentation tactic, perceived social support, and subjective well-being. In addition, this study investigates the relationships between the use of self-presentation tactics and Instagram user’s personality traits, including self-esteem, narcissism, and fear of missing out (FOMO).
A total of 317 valid questionnaires were collected through an online survey. The results show that self-esteem is positively related to higher level of using ingratiation and self-promotion tactics. Narcissism and FOMO both are positively related to higher level of using ingratiation, self-promotion, and supplication tactic. Furthermore, the use of these three tactics is positively related to subjective well-being through the mediation effect of perceived social support.
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Description: 碩士
國立政治大學
傳播學院傳播碩士學位學程
106464040
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Data Type: thesis
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