Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/134881


Title: #Fitspiration?Instagram健身照片對女性身體意象、強迫運動傾向與幸福感影響
#Fitspiration?The effect of Instagram fitness images on women's body image, compulsive exercise, and well-being
Authors: 張嘉育
Teo, Jia-Yee
Contributors: 林淑芳
張嘉育
Teo, Jia-Yee
Keywords: 身體意象
強迫運動傾向
幸福感
健身照片
社會比較
自我憐憫
Fitspiration
Fitspiration
Body Image
Compulsive exercise
Well-being
Self compassion
Date: 2020
Issue Date: 2021-05-03 10:35:44 (UTC+8)
Abstract: 「#Fitspiration」是目前Instagram上熱門的標籤之一,是由健身(Fits)及鼓勵(Inspiration)組合的網絡新詞彙,意指帶有激勵人們去運動和追求健康生活的圖像和訊息。許多健身名人會在Instagram中分享自己的健身照,希望能透過自己的身材激勵他人多運動以達到理想中的身材。而台灣目前仍缺乏Fitspiration相關研究,因此本研究將以「Fitspiration訊息對女性閱聽人的影響」為切入點,探討Fitspiration訊息對女性的身體意象、強迫運動傾向及幸福感的影響,並將「社會比較」及「自我憐憫」納入研究架構,釐清這兩者在Fitspiration中所扮演的角色。

本研究採用實驗法平均將受試者分為三組,分別觀賞三組在Instagram上不同帳號之下的組合照片:Fitspiration訊息(例:健身照片組)、非Fitspiration訊息(例:旅行照片組)及具有自我憐憫意涵的Fitspiration訊息(例:健身照搭配自我憐憫語錄)。研究結果顯示,觀看「Fitspiration訊息」的女性受試者與觀看「非Fitspiration訊息」女性受試者相較起來,前者的正向身體意象及主觀幸福感較低,強迫運動傾向則較高。再者,觀看「Fitspiration訊息」的女性與觀看「具有自我憐憫意涵Fitspiration訊息」的女性相較下發現,後者的正向身體意象及主觀幸福感較高,強迫運動傾向較低。

最後,本研究發現「社會比較」只在強迫運動傾向中發揮其中介角色,但在正向身體意象及主觀幸福感上則無中介效果;「自我憐憫」則在正向身體意象、強迫運動傾向及主觀幸福感間具有中介影響力。由此可見,Fitspiration訊息的確會對女性閱聽人帶來負面影響,而自我憐憫能在其中做為有效的保護機制,降低因Fitspiration訊息所帶來的負面影響。
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Description: 碩士
國立政治大學
傳播學院傳播碩士學位學程
107464056
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107464056
Data Type: thesis
Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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