Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/135843| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 企管系 | - |
| dc.creator | 陳冠儒 | - |
| dc.creator | Chen, Kuan-Ju | - |
| dc.creator | Lin, Jhih-Syuan | - |
| dc.date | 2021-04 | - |
| dc.date.accessioned | 2021-06-17T06:16:31Z | - |
| dc.date.available | 2021-06-17T06:16:31Z | - |
| dc.date.issued | 2021-06-17T06:16:31Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/135843 | - |
| dc.description.abstract | Given the thriving attention paid to brand personification in marketing, this paper aims to delve into consumers’ psychological traits that may moderate the positive anthropomorphic effects on brand outcomes specific to relationship marketing. | - |
| dc.format.extent | 112205 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation | European Journal of Marketing, Vol. 55 No. 8, pp. 2174-2200 | - |
| dc.subject | Anthropomorphism; Need for cognition; Need for belonging; Parasocial interaction;\r\nBrand attachment; Brand experience | - |
| dc.title | Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition | - |
| dc.type | article | - |
| dc.identifier.doi | 10.1108/EJM-07-2018-0471 | - |
| dc.doi.uri | https://doi.org/10.1108/EJM-07-2018-0471 | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | article | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | 期刊論文 | |
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