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Exploring the Continuous Usage Factors of Cellphone Voice-based Assistant
|Keywords:||語音助理 ;決策實驗室分析法 ;模糊網路層級分析法 ;消費者價值 ;手機 |
Voice Assistants ;DEMATEL ;FANP ;Consumers Value ;Cellphone
Purpose-This study aims to conduct a multiple-criteria decision analysis on the decision problem while users considering whether to continuously use cellphone voice-based assistant. Design/methodology/approach-Based on consumer value and risk, we proposed an evaluation structure including five dimensions and seventeen factors through which smart phone users would decide whether to continue using voice assistant. We applied DEMATEL and FANP to these multi-criteria decision-making problem and obtained weights and rankings of seventeen factors. Findings-The analysis results indicated that the most important dimension is epistemic value, and the second is risk. In terms of the factor level, the top three factors are curiosity, exploration and privacy concerns. Research limitations/implications-The interviewees of this study were aged between 21 and 35. Future research might investigate other people, such as, older persons, who might like to communicate and give commands by voice, or school-age children, who need learning via voice. Practical implications - The results could help manufacturers in customer promotion and product development, as well as provide references for future research of voice assistants. Originality/value-About the decision of cellphone voice-based assistant, past studies have not considered its continuous usage factors from an overall multi-criteria decision-making perspective.
|Relation:||資訊管理學報, 28(2), pp.215-246|
|Appears in Collections:||[資訊管理學系] 期刊論文|
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