Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/136851
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dc.contributor.advisor梁定澎<br>彭志宏zh_TW
dc.contributor.advisorLiang, Ting-Peng<br>Peng, Chih-Hungen_US
dc.contributor.author蘇晉威zh_TW
dc.contributor.authorSu, Jin-Weien_US
dc.creator蘇晉威zh_TW
dc.creatorSu, Jin-Weien_US
dc.date2021en_US
dc.date.accessioned2021-09-02T07:58:53Z-
dc.date.available2021-09-02T07:58:53Z-
dc.date.issued2021-09-02T07:58:53Z-
dc.identifierG0108356029en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/136851-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description資訊管理學系zh_TW
dc.description108356029zh_TW
dc.description.abstract近年來,假新聞成為一個具有爭議性的議題,尤其在 2016 年美國總統大選期間和之後,人們對於此議題的重視更是與日俱增。並且由於社交媒體的普及,使得新思想的傳播更加便利,更加劇了其對民主、新聞環境和公眾信任的侵蝕。有鑑於假新聞議題的重要性,本研究將從受眾在閱讀新聞時的角度出發,試圖以一種網頁輔助系統新聞特徵標記的手段,協助受眾聚焦重要的新聞特徵,使其在遭遇假新聞時能降低其對該新聞的感知可信度。因此本研究將探討新聞網站進行假新聞特徵標記是否影響假新聞的感知可信度,並將認知反射測試的表現作為干擾變數,觀察其是否會干擾假新聞特徵標記與假新聞感知可信度之間的關聯。本研究使用問卷調查法在網路上發放問卷後,透過 SmartPLS 3 對回收之樣本以結構方程模式分析,並在確認研究之信度與效度後,對研究架構進行假說的檢定。研究結果發現假新聞特徵標記會負向顯著影響假新聞感知可信度,認知反射測試的干擾效果顯著。zh_TW
dc.description.tableofcontents摘要 i\n第一章 緒論 1\n第一節 研究背景與動機 1\n第二節 研究目的 4\n第三節 研究流程 5\n第二章 文獻探討 6\n第一節 新聞的可信度及影響因素 6\n第二節 假新聞的特徵 9\n第三節 認知反思測試 12\n第四節 網頁輔助系統 15\n第三章 研究架構與方法 17\n第一節 研究架構 17\n第二節 研究假說 18\n第三節 研究方法 21\n第四節 實驗設計 25\n第四章 研究分析與成果 35\n第一節 資料收集與樣本結構分析35\n第二節 樣本檢驗與信效度分析39\n第三節 結構模型分析與假說檢定 42\n第四節 研究假設驗證結果 45\n第五章 研究結論與建議 46\n第一節 研究結果與討論 46\n第二節 研究貢獻與建議 48\n參考資料 50\n附錄一 正式實驗中兩情境之真新聞呈現 57\n附錄二 正式實驗中兩情境之假新聞呈現 58zh_TW
dc.format.extent12015495 bytes-
dc.format.mimetypeapplication/pdf-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0108356029en_US
dc.subject假新聞特徵標記zh_TW
dc.subject認知反思測試zh_TW
dc.subject假新聞感知可信度zh_TW
dc.title探討假新聞特徵標記及讀者認知風格對假新聞感知可信度之影響zh_TW
dc.titleExploring the Effect of Fake News Characteristic Markings on the Perceived Credibility of Readers with Different Cognitive Style in Fake Newsen_US
dc.typethesisen_US
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