Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/136892
題名: 以設計思考導入行動應用程式開發與服務整合-以某壽險公司為例
Introducing design thinking into mobile application development and service integration- An example of a life insurance company
作者: 陳東志
Chen, Tung-Chih
貢獻者: 鄭至甫
Jeng, Jyh-Fu
陳東志
Chen, Tung-Chih
關鍵詞: 設計思考
使用者體驗
易用性測試
敏捷開發
Design Thinking
User Experience
SUS Test
Agile Development
日期: 2021
上傳時間: 2-Sep-2021
摘要: 自2015年世界經濟論壇報告中針對Fintech興起對金融業的影響做了深度的探討,其表示Fintech的創新力對銀行業的衝擊對直接,但受影響最深的是保險業。金融業的Fintech創新之路面對的挑戰不單單是新創事業者,還有在現有的產業環境、基礎建設及監管機關態度等,金融業的資訊單位更是直接面臨這些挑戰,如何更快反應內外部所帶來變動。本案在金融業暨有的環境中,如何組織一個能聚焦在行動服務App開發團隊來快速反應業務端帶來的需求變化。這整個過程包含了開發與業務單位組織的調整、人員工作方法的改變、工具的整合等。\n資訊單位導入Scrum 敏捷工作法,與業務單位形成相同共識組成對應的組織。另外在組織內導入設計思考方法,讓規劃與開發單位有共識基礎來開發具有好的使用者體驗的產品,雙方的共識即時設計思考。而在產品交付後,如何知道其對使用者體驗如何?則以面對面的深訪及易用性量表取得使用者對產品的使用回饋,以做為後續優化的依據。綜上所述,實際將其導入應用在人壽企業的行動服務App整合過程,App具有複雜的使用者介面,同時也是直接面對使用者服務之一,過多而雜亂的App再加上資料源不同,操作介面迵異,導致不斷增加使用者學習曲線。以App整合計劃來規劃合適於企業之App,從需求規劃到敏捷化開發再到對成品的易用性回饋以形成一個PDCA循環。也經由此過程,實證在金融保險業的既有組織中,透過適度調整,也是能在變動快速Fintech環境提升團隊的競爭能力。
Since 2015, the World Economic Forum has made an in-depth discussion on the impact of the rise of Fintech on the financial industry. It said that the impact of Fintech innovation on the banking industry is direct, but the insurance industry is most affected. The challenges of Fintech innovation in the financial industry are not only for new entrepreneurs, but also for the existing industry environment, infrastructure, and regulatory attitudes. The financial industry information organization is directly facing these challenges and how to respond to internal and external changes more quickly. In this case, in the financial industry and modern environment, how to organize an APP development team that can focus on the action service to quickly respond to the demand changes brought by the business side? This whole process includes the adjustment of development and business unit organization, the change of staff working method, the integration of tools and so on. The information unit should adopt the Scrum agile work method and form the same consensus with the business unit to form the corresponding organization. In addition, design thinking methods are introduced into the organization, so that planning and development units have a consensus basis to develop products with good user experience, and the consensus of both sides is real-time design thinking. After the product is delivered, how do you know what the user experience will be like? Face-to-face in-depth interviews and usability scales were used to obtain users` feedback on the use of the product, which was used as the basis for subsequent optimization. To sum up, actually bringing it into the mobile service App integration process for the life enterprise, the App has a complex user interface as well as being one of the direct-to-user services. There are a multitude of disparate apps combined with different data sources and different interfaces amongst the various styles leading to an increasing user learning curve. Use the App Integration Plan to plan the appropriate App for the enterprise, from requirements planning to agile development to user-friendly feedback to form a PDCA cycle. Through this process, it is proved that in established organizations of finance and insurance industry, through appropriate adjustment, the competitiveness of teams can also be improved in a rapidly changing FinTech environment.
參考文獻: [1] App Store (iOS/iPadOS). (2021, June 27). Retrieved from 維基百科: https://zh.wikipedia.org/w/index.php?title=App_Store_(iOS/iPadOS)&oldid=66298970\n[2] Babbie, E. R. (2016). 社會科學研究方法(The Practice of Social Reasearch 14/E)(林秀雲譯): 雙葉書廊.\n[3] BCG. (2016). Agent+數位支持工具開發模塊_產品開發高階工作手冊.\n[4] BCG. (2017). Agent+ 業務員團隊轉型計畫.\n[5] Bon, L. (2018). 設計思考,改變成真!. Retrieved from https://medium.com/@labontaiwan/設計思考-改變成真-part-1-2a83e344f6e8\n[6] Chang, P. (2018). 與設計思考一起打怪的日子 — 誤解與運用. Retrieved from https://medium.com/gogolook-design/與設計思考一起打怪的日子-誤解與運用-93b34565fa5a\n[7] Kelly, T. (2002). IDEA 物語 (Vol. p45): 大塊文化.\n[8] Kelly, D., & Kelly, T. (2014). 創意自信帶來力量: 聯經出版社.\n[9] Kent Beck等17人 (2001). 敏捷軟體開發宣言. Retrieved from https://agilemanifesto.org/iso/zhcht/manifesto.html\n[10] Stickdom, M., & Schneider, J. (2012). 這就是服務設計思考! (池熙璿, Trans.): 中國生產力中心.\n[11] TCTCTEAM (2019). 設計思考五步驟,讓PM打造符合使用者體驗的產品. Retrieved from https://tctcteam.wordpress.com/2019/02/14/設計思考五步驟,讓pm打造符合使用者體驗的產品/\n[12] 史樹傑 (2019). 台灣汽車輪圈產業輕量化的挑戰與機會–以A公司為個案\n[13] 吳靖雯. (2012). 服務設計-與消費者共創價值. Retrieved from https://tw.news.yahoo.com/服務設計-與消費者共創價值-213000830--finance.html\n[14] 李美華, & 王政華. (103). 培養學生未來想像與創造能力--簡介IDEO設計思考模式. 臺灣教育評論月刊, 2014.06, 28-30.\n[15] 胡秀珠. (2012/03). 55%業者一年內推出App服務. 創新發現誌, no.48, 68-70\n[16] 敏捷軟體開發. 維基百科. Retrieved from https://zh.wikipedia.org/wiki/敏捷软件开发\n[17] 國家發展委員會. (2020). 108年持有手機民眾數位機會調查(AE080006)【原始數據】取自中央研究院人文社會科學研究中心調查研究專題中心學術調查研究資料庫。\n[18] 張凱喬. (2019). Scrum-作業流程與名詞定義. Retrieved from https://weilihmen.medium.com/scrum-作業流程與名詞定義-d8b8bd9261a0\n[19] 張綺庭. (2016). 以敏捷專案管理執行新產品開發: 以A公司為例. 科技管理與智慧財產研究所, 國立政治大學\n[20] 劉瑞靈. (2016). 設計思考對組織創新影響之探索性研究. 服務科學研究所碩士論文, 國立清華大學\n[21] 鄭至甫 (2019). 設計思考與新產品開發 政治大學EMBA課程-創業與新事業發展2019秋_Class4\n[22] 資策會FIND. (2012). 2012臺灣無線與行動網路上網應用調查. 數位知識閱刊, No. 26.\n[23] Bangor, A., Kortum, P., & Miller, J. (2009). Determining what individual SUS scores mean: Adding an adjective rating scale. Journal of Usability Studies, 4(3), 114-123.\n[24] Brown, T. (2009). Change by design: how design thinking transforms organizations and inspires innovation: HarperBusiness.\n[25] Brown, T., & Wyatt, J. (2010). Design Thinking for social innovation. Stanford Social Innovation Review p29-31.\n[26] Clark, K., & Smith, R. (2010). Unleashing the Power of Design Thinking. Design Management Review, 19(3), 8-15. doi:10.1111/j.1948-7169.2008.tb00123.x\n[27] Cristache, A. (2021). The Value of Balancing Desirability, Feasibility, and Viability. Retrieved from https://crowdfavorite.com/the-value-of-balancing-desirability-feasibility-and-viability/\n[28] Dam, R. F., & Siang, T. Y. (2020). Design Thinking: Get a Quick Overview of the History. Retrieved from https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history\n[29] SPI DESIGN THINKING PROGRAMME FACILITATORS (2017). Design Thinking the Guide Book : Royal Civil Service Commission,Bhutan, 19-20. Retrieved from https://www.rcsc.gov.bt/wp-content/uploads/2017/07/dt-guide-book-master-copy.pdf\n[30] Foundation, I. D. Design Thinking - Your constantly-updated definition of Design Thinking and collection of topical content and literature. Retrieved from https://www.interaction-design.org/literature/topics/design-thinking\n[31] Goel, A. (2019). Hambrick and Fredrickson Strategy Model. Retrieved from https://goel-ashima.medium.com/hambrick-and-fredrickson-strategy-model-dae7765a4f0e\n[32] IDEO. DESIGN THINKING DEFINED. Retrieved from https://designthinking.ideo.com/\n[33] IndividualStudio.com. (2017). Business Naming with a Little Help From Design Thinking. Retrieved from http://individualstudio.com/blog/business-naming/http://individualstudio.com/blog/business-naming/\n[34] 9241-210:2019, Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems. Retrieved from https://www.iso.org/standard/77520.html\n[35] Lazier, M. (2016). What is Service Design? Retrieved from https://trydesignlab.com/blog/what-is-service-design/\n[36] Management.), E. E. P. (2017/10). Strategy Diamond. Retrieved from https://expertprogrammanagement.com/2017/10/strategy-diamond/\n[37] Martin, R. (2009). The Design of Business. Harvard Business Press.\n[38] Merriam, & Tisdell. (2016). Qualitative Case Study Research as Empirical Inquiry. International Journal of Adult Vocational Education and Technology, 7(3). Retrieved from https://sageprofessor.files.wordpress.com/2017/10/qualitative-case-study-research-as-empirical-inquiry.pdf\n[39] Nielsen, J. (1994, Nov. 15,2020). 10 Usability Heuristics for User Interface Design. Retrieved from https://www.nngroup.com/articles/ten-usability-heuristics/\n[40] Schramm, W. (1971). Notes on Case Studies of Instructional Media Projects. Retrieved from https://eric.ed.gov/?id=ED092145\n[41] Lynn Shostack, G. (1982), "How to Design a Service", European Journal of Marketing, Vol. 16 No. 1, 49-63..\n[42] Brown, T. (2008). Design Thinking. Harvard Business Review, June2008, 84-94.\n[43] Tullis, T. S., & Stetson, J. N. (2004). A comparison of questionnaires for assessing website usability. Paper presented at the Usability professional association conference.\n[44] Yohn, D. L. (2018). 2018 Will Be the Year of Employee Experience. Forbes. Retrieved from https://www.forbes.com/sites/deniselyohn/2018/01/02/2018-will-be-the-year-of-employee-experience/?sh=50edbee01c8f\n[45] The Challenge and Opportunity of Taiwan Automotive Rim Industry in Weight Reduction – A Case Study of A Company. Retrieved from http://nccur.lib.nccu.edu.tw/handle/140.119/122129
描述: 碩士
國立政治大學
經營管理碩士學程(EMBA)
108932110
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108932110
資料類型: thesis
Appears in Collections:學位論文

Files in This Item:
File Description SizeFormat
211001.pdf5.09 MBAdobe PDF2View/Open
Show full item record

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.