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https://ah.lib.nccu.edu.tw/handle/140.119/136895
題名: | 開設舒適餐飲顧問公司商業企劃書 Business Plan For Suited Food & Beverage Consulting Co, Ltd. |
作者: | 張庭碩 Chang, Ting-Shuo |
貢獻者: | 吳文傑 Wu, Jack 張庭碩 Chang, Ting-Shuo |
關鍵詞: | 餐飲諮詢 外送應用程式 精選酒精飲品 市場行銷 新冠病毒 Food & Beverage consulting delivery apps premium alcoholic beverages marketing strategy Covid-19 pandemic |
日期: | 2021 | 上傳時間: | 2-Sep-2021 | 摘要: | The Food & Beverage market in Taiwan is still growing in recent years. The increasing number of restaurants, bars, fast-food chains, and food delivery apps such as Uber eats, Food Panda and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry.\r\nAlso, consumers have developed a taste for premium alcoholic beverages both import products and locals. Taiwan is a sophisticated market in which consumers are quite knowledgeable about global trends. Taiwanese appetite for high-end single malt whisky, gin, craft rum continues to fuel growth in imported alcohols.\r\nOur business plan is to help out small and medium size restaurants to grow on revenue. It is now a very good time to start after Covid-19 pandemic. With a good post pandemic strategy, the business will rebound and booming in the future. | 參考文獻: | Reference\r\n中華民國經濟部 https://www.moea.gov.tw/Mns/populace/home/Home.aspx\r\n\r\nCravens, David W., and Nigel Piercy. Strategic Marketing. Vol. 7. New York: McGraw-Hill, 2006.\r\n\r\nDibb, Sally, and Lyndon Simkin. \"Targeting, segments and positioning.\" International\r\nJournal of Retail & Distribution Management 19.3 (1991).\r\n\r\nPickton, David W., and Sheila Wright. \"What`s SWOT In Strategic Analysis?\" Strategic change 7.2 (1998): 101-109.\r\n\r\nSaad, Engr. Muhammad. \"Marketing Management.\" (1995)\r\n\r\nFunnow公司官網 https://www.myfunnow.com/\r\n\r\nEZTABLE公司官網 https://tw.eztable.com/\r\n\r\nInline 公司官網 https://inline.app/zh/ | 描述: | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 104933027 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0104933027 | 資料類型: | thesis |
Appears in Collections: | 學位論文 |
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