思劇場商業計畫

Abstract

The performing art market has been on continuous growth for the past years. The artist has been the dominator in the performing art industry. However, they have limited resources to maintain both performance and the administration well. Therefore, the specialization of work is the trend of the industry. This change helps the artist focusing on their creation. And also helps art administrators to explore their professions. Thinker’s Studio sees the opportunity to enhance the value of art administration for the performing art. The enhancement will also help to improve the long-term underestimated wage of art administrators.\r\n\r\nThis business plan adopts multiple business analysis tools to refine Thinker’s Studio’s service to help the funder to allocate the resources well. Meanwhile, it has categorized the customers systematically to know who is the main target and how to approach it. Also, it has re-defined its market position to identify the competitiveness among the competitors. This analysis helps to build a solid strategy for the organization, price, promotion, and cooperation plan with a constructed financial outlook. This business plan set the long-term operation of Thinker’s Studio to realize the vision of improving the ecological working environment of the performing arts.