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https://ah.lib.nccu.edu.tw/handle/140.119/136903| 題名: | ECInspirationTH, 語言學院和商業諮詢 ECInspirationTH, Language Academy and Business Consultancy |
作者: | 陳央凝 Manakitpaisan, Chatwadee |
貢獻者: | 何富年 Ho, Foo-Nin 陳央凝 Chatwadee Manakitpaisan |
關鍵詞: | 中文 語言學院 商業諮詢 進階中文 商用中文 中泰語言國家 Chinese language language academy business consultancy Chinese for further education Chinese for business Thai-Chinese speaking countries |
日期: | 2021 | 上傳時間: | 2-Sep-2021 | 摘要: | ECI is a language academy and business consultancy based in Bangkok, Thailand. Its motivation comes from the increase of people that see the importance of the Chinese language in their lives. \r\nChinese is the most powerful language, with over 1,000 million users globally, and Thailand is the country where China invests in the most.\r\nThe company aims to conduct Chinese language courses, to serve customers’ further education endeavors, and offers business language solutions for companies wanting to penetrate into Chinese-speaking countries. In this thesis, a business plan has been completed, along with research data and analysis to back up the forecasted business success. ECI would require 2M THB of investors’ initial investment, with a return on investment within the first year. | 參考文獻: | References\r\n- Bangkok Post Public Company Limited. “Educational Inequality in Thailand: The Challenge.” Https://Www.Bangkokpost.Com, 2017, www.bangkokpost.com/learning/advanced/1259777/educational-inequality-in-thailand-the-challenge.\r\n- “TAT Aims to Attract Rich Chinese Tourists.” Https://Www.Bangkokpost.Com, 2016, www.bangkokpost.com/business/884120/tat-aims-to-attract-rich-chinese-tourists.\r\n- “The Commodification of Chinese in Thailand’s Linguistic Market: A Case Study of How Language Education Promotes Social Sustainability.” The Commodification of Chinese in Thailand’s Linguistic Market: A Case Study of How Language Education Promotes Social Sustainability, 2020, www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiGupiUxZnxAhX-yzgGHZPkBhMQFjACegQIAhAE&url=https%3A%2F%2Fwww.mdpi.com%2F2071-1050%2F12%2F18%2F7344%2Fpdf&usg=AOvVaw1_iSV_0bh9vFwJpI3AAWmP.\r\n- Don. “Why the Chinese Are More Important than Western Tourists to Thailand.” My Thai, 19 Sept. 2019, mythai.today/why-the-chinese-are-more-important-than-western-tourists-to-thailand.\r\n- “Why the Chinese Are More Important than Western Tourists to Thailand.” My Thai, 19 Sept. 2019, mythai.today/why-the-chinese-are-more-important-than-western-tourists-to-thailand.\r\n- Hays, Jeffrey. “CHINESE IN THAILAND | Facts and Details.” Chinese in Thailand, Facts and Details, 2016, factsanddetails.com/asian/cat66/sub418/entry-4306.html.\r\n- McCarthy, Niall. “The World’s Most Spoken Languages.” Statista Infographics, 11 Dec. 2020, www.statista.com/chart/12868/the-worlds-most-spoken-languages/#:%7E:text=According%20to%20Ethnologue%2C%20Chinese%20(and,percent%20of%20the%20world%27s%20population.\r\n- “Tutoring Schools Growth Opportunities and the Impact of Tax Collection | Economic Intelligence Center (EIC).” SCBEIC, 2015, www.scbeic.com/en/detail/product/1260#:%7E:text=Tutoring%20schools%20outside%20Bangkok%20showed,to%2042%25%20growth%20in%20Bangkok.\r\n- Statista. “Number of Tourist Arrivals from China to Thailand 2014–2019.” Statista, 17 Sept. 2019, www.statista.com/statistics/1048386/thailand-tourist-arrivals-from-china.\r\n- Teerataphong, Jarukit. “งบการศึกษา 8 แสนล้าน (ตอน 2) : กระทรวงศึกษาฯ ควักเท่าไรให้ ‘สวัสดิการนร.-ค่าวิทยฐานะครู`” ThaiPublica, 19 Feb. 2021, thaipublica.org/2021/02/national-education-accounts02.\r\n- “Thailand 4.0 คืออะไร? - ระบบไทยแลนด์4.0กับการพัฒนาเศรษฐกิจไทย.” Thailand 4.0, 2019, sites.google.com/site/adecmju4608/home/prawati-khwam-pen-ma.\r\n- “What Are the Top 200 Most Spoken Languages?” Ethnologue, 23 Feb. 2021, www.ethnologue.com/guides/ethnologue200.\r\n- “สภาพการเรียนการสอนจีนในประเทศไทย.” สภาพการเรียนการสอนจีนในประเทศไทย, 2018, www.brmpeo.moe.go.th/schoolmapping/data/file/pdf/teaching%20chinese%20in%20thailand.pdf. | 描述: | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 108933044 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0108933044 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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