Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/136904| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author | 張振軒 | zh_TW |
| dc.contributor.author | Francisco J. Lopez Santos | en_US |
| dc.creator | 張振軒 | zh_TW |
| dc.creator | Santos, Francisco J. Lopez | en_US |
| dc.date | 2021 | en_US |
| dc.date.accessioned | 2021-09-02T08:31:10Z | - |
| dc.date.available | 2021-09-02T08:31:10Z | - |
| dc.date.issued | 2021-09-02T08:31:10Z | - |
| dc.identifier | G0108933052 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/136904 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description | 108933052 | zh_TW |
| dc.description.abstract | This thesis presents a business plan to develop an online specialty coffee auction marketplace that could drastically improve the economic benefit received by coffee producers for their product. Coffee producers have been left at the bottom of the barrel in terms of their compensation for their product compared to the price end consumers pay for it. Being the most important step in the supply chain, CAFEX’s marketplace concept aims to change this by making the coffee market more efficient.\nBy improving the communication between coffee retailers and coffee producers we plan to reduce intermediary costs and turn these into revenues for coffee producers. Furthermore, our auction modality will allow coffee producers to receive higher prices for their coffee. By making buyers compete for this special product, the coffee producers will be able to more completely price discriminate among their buyers. Therefore, by pricing our specialty coffee through auctions we would extract most of the buyer surplus.\nCAFEX aims to, through its business model and practice, contribute to the UN Sustainable Development Goals of no poverty, zero hunger, climate action, responsible consumption and production, decent work and economic growth. Our business philosophy is guided by market efficiency, socioeconomic development, sustainable agriculture, and access to information. Dreaming of a world where coffee producers have access to better living standards, the ability to innovate upon their product, and cut back on carbon emissions through sustainable agriculture, we present the following business plan. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS\n1. Company Overview 1\n1.1. Purpose 2\n1.2. Name and Logo 3\n1.3. Mission 3\n1.4. Vision 3\n1.5. Objectives 3\n1.5.1. Long-Term Objectives 3\n1.5.2. Short-Term Objectives 4\n1.6. Business Philosophy 4\n1.7. Success Factors 5\n1.7.1. Coffee Market Growth 5\n1.7.2. Quality & Traceability 5\n1.7.3. E-Commerce Growth 6\n1.7.4. Socio-Economic Development 7\n1.7.5. Network Effect 7\n1.7.6. Seasonality 7\n2. The Coffee Industry 8\n2.1. Coffee Varieties 8\n2.2. Issues Facing the Coffee Industry 9\n2.3. Specialty Coffee 11\n2.3.1. Innovation 13\n2.4. The Coffee Supply Chain 15\n3. Coffee Market Analysis 18\n3.1. International Consumption 18\n3.2. International Production 20\n3.2.1. Honduras Coffee 20\n3.3. Taiwan Economy and Demographics 21\n3.3.1. Specialty Coffee in the Taiwanese Marketplace 24\n4. Business Model Analysis 26\n4.1. Customer Segments 27\n4.2. Value Proposition 29\n4.3. Channels 30\n4.4. Customer Relationships 31\n4.5. Revenue Streams 31\n4.6. Key Partners 32\n4.7. Key Activities 34\n4.8. Key Resources 34\n4.9. Cost Structure 35\n5. Marketing Plan and Sales 36\n5.1. Competitor Analysis 36\n5.1.1. Competitors 36\n5.1.2. Michael E. Porter’s Five Forces 37\n5.2. SWOT Analysis 37\n5.2.1. Strengths 38\n5.2.2. Weaknesses 38\n5.2.3. Opportunities 38\n5.2.4. Threats 38\n6. Strategic Framework 39\n6.1. Marketing Mix 39\n6.1.1. Services 39\n6.1.2. Price 39\n6.1.3. Place 40\n6.1.4. Promotion 41\n6.1.5. Competitive Advantage 44\n7. Operational Plan 45\n7.1. Primary Activities 45\n7.1.1. Inbound Logistics 45\n7.1.2. Operations 46\n7.1.3. Outbound Logistics 48\n7.2. Supporting Activities 49\n7.2.1. Licenses and Certifications 49\n7.2.2. Human Resource Management 49\n7.2.3. Customer Service Management 50\n7.2.4. Technology Development 51\n8. Management and Organization 53\n8.1. Company Ownership 53\n9. Financial Plan 56\n9.1. Costs and Expenses 56\n9.1.1. Direct Costs 59\n9.1.2. Indirect Costs 62\n9.2. Sales Forecast 65\n10. References 69\n11. Appendix 74\n11.1. Appendix #1: Key Partner Coffee Producer List w/ Average SCA Score 74\n11.2. Appendix #2: Payroll Costs 75\n11.3. Appendix #3: Cup of Excellence Results 2015-2019 76\n11.4. Appendix #4: CAFEX Platform Concept 77 | zh_TW |
| dc.format.extent | 3474563 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0108933052 | en_US |
| dc.subject | 宏都拉斯 | zh_TW |
| dc.subject | 特色咖啡 | zh_TW |
| dc.subject | 市場 | zh_TW |
| dc.subject | 永續農業 | zh_TW |
| dc.subject | 認證咖啡 | zh_TW |
| dc.subject | Honduras | en_US |
| dc.subject | specialty coffee | en_US |
| dc.subject | marketplace | en_US |
| dc.subject | sustainable agriculture | en_US |
| dc.subject | certified coffee | en_US |
| dc.title | CAFEX: 網上特色咖啡拍賣市場 | zh_TW |
| dc.title | CAFEX: An Online Specialty Coffee Auction Marketplace | en_US |
| dc.type | thesis | en_US |
| dc.relation.reference | References\nBeneficio Santa Rosa. (2015). Saco de yute [Photograph]. https://images-na.ssl-images-amazon.com/images/I/91CSdOvkSFL._AC_SL1500_.jpg\nBriggs, B. H. (2021, April 19). Climate change: Future-proofing coffee in a warming world. BBC News. https://www.bbc.com/news/science-environment-56804147\nCash against documents - Manage risk in export business. (2017). Credit Management Tools. https://www.creditmanagement-tools.com/cash-against-documents-c8-r830.php\nCastellano, N. (2020, July 31). Guía a Las Subastas de Café Verde. Perfect Daily Grind Español. https://perfectdailygrind.com/es/2020/07/31/guia-a-las-subastas-de-cafe-verde/\nCBI Foreign Affairs. (2020, September 28). Entering the European market for speciality coffee | CBI. Center for Promotion of Imports. https://www.cbi.eu/market-information/coffee/specialty-coffee/market-entry\nChan, J. (2020, July 7). What Are Commodities And What Are The Top 10 Most Traded Commodities In The World? BILLIONAIRE Singapore | BLLNR. https://www.bllnr.sg/leadership/what-are-commodities-and-what-are-the-top-10-most-traded-commodities-in-the-world\nCoffee & Conservation. (2021, March 8). Quick guide to coffee certifications — Coffee & conservation. Coffee Habitat. http://www.coffeehabitat.com/certification-guide/\nCoffee Association of Canada. (2020). Coffee supply chain [Illustration]. https://www.coffeeassoc.com/supply-chain/\nCoffee Market Share, Trends & Overview | Industry Analysis Report 2021 to 2026 With COVID Impact - Mordor Intelligence. (2021). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/coffee-market\nCoffee Quality Institute. (2014–2021). Q ARABICA GRADERS [Dataset]. Coffee Quality Institute. https://database.coffeeinstitute.org/users/graders/arabica\nCommunicaffe International. (2021, May 17). Taiwan has a fast growing coffee market valued at US$2.76b, per capita consumption hit 200 cups. https://www.comunicaffe.com/taiwan-has-a-fast-growing-coffee-market-valued-at-us2-76b-per-capita-consumption-hit-200-cups/\nCrahen, A. C. (2016). The coffee belt [Illustration]. https://www.informationisbeautifulawards.com/showcase/2697-the-coffee-belt\nCup of Excellence. (2020, January 7). Cup of Excellence - Honduras 2016 - 2019. https://cupofexcellence.org/honduras-2019/\nde Luca, B. (n.d.). Honduran coffee: The COMPLETE guide (+tasting notes). The Coffee Maven. Retrieved July 9, 2021, from https://www.thecoffeemaven.com/world/honduran-coffee\nDemographics of Taiwan. (2021, June 21). In Wikipedia. https://en.wikipedia.org/wiki/Demographics_of_Taiwan#Demographic_transition_and_population_aging\nEvelyn Rivera, E. R. (n.d.). REQUISITOS Y DOCUMENTOS PARA EXPORTAR DESDE HND. Honduras International Commerce. Retrieved July 7, 2021, from http://hondurascommerce.blogspot.com/p/requisitos-y-documentos-para-exportar.html\nExplore economies. (n.d.). World Bank. Retrieved July 7, 2021, from https://www.doingbusiness.org/en/data/exploreeconomies/honduras/starting-a-business\nFarrer, J. (2021, March 15). Top 10 coffee producing countries around the world. Farrers Coffee. https://farrerscoffee.co.uk/top-10-coffee-producing-countries-around-the-world/\nFulco, M. (2021, May 12). E-Commerce Grows Steadily in Taiwan Amid Pandemic. Taiwan Business TOPICS. https://topics.amcham.com.tw/2021/05/ecommerce-grows-steadily-in-taiwan-amid-pandemic/\nGrainPro bag zipper. (2020). GrainPro. https://www.grainpro.com/grainpro-bag-zipper\nGuide to porter’s value chain. (2021). Lucidity. https://getlucidity.com/strategy-resources/guide-to-porter-s-value-chain/\nHaile, M. (2019, November 22). The harvest and Post-Harvest management practicesâ™ impact on coffee quality. IntechOpen. https://www.intechopen.com/books/coffee-production-and-research/the-harvest-and-post-harvest-management-practices-impact-on-coffee-quality\nHeifer Internacional. (2018). Análisis de la cadena de valor de café en Honduras. https://www.undp.org/content/dam/honduras/docs/publicaciones/cadena%20valor%20cafe%202018%20HEIFER%20IHCAFE%20PNUD.pdf\nHernandez, L. H. (n.d.). Framework Detail. S&D Coffee and Tea. Retrieved July 9, 2021, from https://www.sustaincoffee.org/framework-detail\nHow to price your product: 5 common strategies. (2021, April 7). BDC. https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pricing-5-common-strategies\nICE futures coffee: ICE futures futures quotes and market prices. (2021, July). ICE Futures. https://futures.tradingcharts.com/futures/quotes/kc.html\nInmobiliaria.com. (2020). Inmobiliaria.Com. https://honduras.inmobiliaria.com/bodega-en-san-pedro-sula-500m2-2-banos-F2060555\nInstituto Hondureño de Café. (2000). CONDICIONES SOCIOECONOMICAS PRODUCTORES DE CAFE HONDURAS. IHCAFE.\nInternational Coffee Organization. (2021, May–August). World coffee consumption [Dataset]. International Coffee Organization. https://www.ico.org/prices/new-consumption-table.pdf\nJana, R. J. (n.d.). The ultimate guide to buying specialty coffee beans. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/buying-coffee/ultimate-guide-buying-specialty-coffee-beans\nKemp, S. (2021, February 11). Digital in Honduras: All the Statistics You Need in 2021. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2021-honduras?rq=honduras\nMacDonnell, K. (2021, April 24). The 4 different types of coffee beans: A complete overview. Coffee Affection. https://coffeeaffection.com/different-types-coffee-beans/#:%7E:text=There%20are%20four%20different%20types,run%20into%20the%20other%20two.\nMENQ. (2013). E-commerce logistic - MENQ LOGISTICS ASIA RHO / MENQ logistics (Taiwan) limited. MENQ LOGISTICS ASIA RHO. http://www.menq.com.tw/prod.asp?id=41\nMinistry of Health and Welfare. (2020). Handbook of Taiwan’s national health insurance. National Health Insurance Administration. https://ws.nhi.gov.tw/001/Upload/293/RelFile/Ebook/English.pdf\nMoz. (2021, July 2). SEO: The Free Beginner’s Guide | Search Engine Optimization. https://moz.com/beginners-guide-to-seo\nNPR. (2013, April 24). How coffee influenced the course of history. https://choice.npr.org/index.html?origin=https://www.npr.org/sections/thesalt/2013/04/24/178625554/how-coffee-influenced-the-course-of-history\nOden, G. O. (n.d.). 3 reasons buying cheap coffee is bad for the world. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/brew-guides/5-reasons-cheap-coffee-bad-for-world\nPierrot, J., Giovannucci, D. (2010). Sustainable coffee report: Statistics on the main coffee certifications. Geneva: International Trade Centre.\nPranjic, M. (2021, February 11). How much does it cost to build an online marketplace? Paldesk. https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/\nReinecke, J., Manning, S., & von Hagen, O. (2012). The emergence of a standards market: Multiplicity of sustainability standards in the global coffee industry. Organization Studies, 33(5–6), 791–814. https://doi.org/10.1177/0170840612443629\nRhinehart, R. R. (2017, March 17). What is specialty coffee? | specialty coffee association news. SCA News. https://scanews.coffee/2017/03/17/what-is-specialty-coffee/\nSarley, J. S. (2020, February 27). Taiwan’s coffee landscape. STiR Coffee and Tea Industry International. https://stir-tea-coffee.com/features/taiwan-coffee-landscape/#:%7E:text=Although%20Taiwan%2Dgrown%20coffee%20is,to%20840%20tons%20in%202016.)\nSchooley, S. (2019, June 23). SWOT Analysis: What It Is and When to Use It. Business News Daily. https://www.businessnewsdaily.com/4245-swot-analysis.html#:%7E:text=A%20SWOT%20analysis%20is%20a,%2C%20weaknesses%2C%20opportunities%20and%20threats.&text=Use%20your%20SWOT%20analysis%20to,to%20overcome%20weaknesses%20and%20threats.\nScribblers Coffee Co. (2017, October 17). The effect of altitude on coffee flavor. https://scribblerscoffee.com/blogs/news/the-effect-of-altitude-on-coffee-flavor#:%7E:text=The%20world’s%20truly%20stunning%20coffees,becomes%20more%20pronounced%20and%20distinctive.\nTaiwan - economic indicators. (n.d.). Trading Economics. Retrieved July 9, 2021, from https://tradingeconomics.com/taiwan/indicators\nThe history of coffee. (n.d.). National Coffee Association (NCA). Retrieved July 9, 2021, from https://www.ncausa.org/about-coffee/history-of-coffee\nThe Jakarta Post. (2020, July 28). Coffee culture on the rise in Taiwan. https://www.thejakartapost.com/life/2020/07/28/coffee-culture-on-the-rise-in-taiwan.html\nUnited Nations. (2013). Traceability Manual: Traceability in the Green Coffee Supply Chain. United Nations Office at Vienna. https://open.unido.org/api/documents/4704636/download/Traceability%20Manual%20-%20Traceability%20in%20the%20Green%20Coffee%20Supply%20Chain\nWeb developer average salary in Taiwan 2021 - the complete guide. (n.d.). Salary Explorer. Retrieved July 7, 2021, from http://www.salaryexplorer.com/salary-survey.php?loc=212&loctype=1&job=774&jobtype=3\nWeb hosting | GoDaddy SG. (n.d.). GoDaddy. Retrieved July 7, 2021, from https://sg.godaddy.com/hosting/web-hosting?checkAvail=1&tmskey=1dom_03\nWhat you should know about freemiums. (2021, April 18). Investopedia. https://www.investopedia.com/terms/f/freemium.asp\nWhy is Traceability Important to the Global Coffee Market? | Specialty Coffee Association News. (2011, October 16). SCA. https://scanews.coffee/2011/10/16/why-is-traceability-important-to-the-global-coffee-market/\nYi Min Shum Xie. (n.d.). Situación digital, internet y redes sociales Honduras 2021. Retrieved July 12, 2021, from https://yiminshum.com/redes-sociales-honduras-2021/ | zh_TW |
| dc.identifier.doi | 10.6814/NCCU202101208 | en_US |
| item.grantfulltext | open | - |
| item.openairetype | thesis | - |
| item.fulltext | With Fulltext | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| Appears in Collections: | 學位論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 305201.pdf | 3.39 MB | Adobe PDF2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.