Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/137230


Title: Location-based mobile advertising, benefit-cost assessment, and advertising skepticism among Taiwanese mobile consumers
Authors: 林翠絹
Lin, Trisha T. C.
Contributors: 傳播學院
Date: 2021-05
Issue Date: 2021-09-22 13:16:42 (UTC+8)
Relation: 71st International Communication Association Annual Conference, International Communication Association
Data Type: conference
Appears in Collections:[傳播學院] 會議論文

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