Location-based mobile advertising, benefit-cost assessment, and advertising skepticism among Taiwanese mobile consumers

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/137230

DC Field	Value	Language
dc.contributor	傳播學院
dc.creator	林翠絹
dc.creator	Lin, Trisha T. C.
dc.date	2021-05
dc.date.accessioned	2021-09-22T05:16:42Z	-
dc.date.available	2021-09-22T05:16:42Z	-
dc.date.issued	2021-09-22T05:16:42Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/137230	-
dc.format.extent	232275 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation	71st International Communication Association Annual Conference, International Communication Association
dc.title	Location-based mobile advertising, benefit-cost assessment, and advertising skepticism among Taiwanese mobile consumers
dc.type	conference
item.fulltext	With Fulltext	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.grantfulltext	open	-
item.openairetype	conference	-
item.cerifentitytype	Publications	-
Appears in Collections:	會議論文

File	Description	Size	Format
27.pdf		226.83 kB	Adobe PDF2	View/Open

Check