Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/137323


Title: 第三方支付滿意度影響因素研究
Influencing Factors on the Third- Party Payment Satisfaction
Authors: 張惠詠
Chang, Hui-Yung
Contributors: 姜家雄
Chiang,Alex
張惠詠
Chang,Hui-Yung
Keywords: 第三方支付
使用者滿意度
知覺有用性
持續使用意願
Third-Party Payment
User Satisfaction
Perceived Usefulness
Willingness to continue the use
Date: 2021
Issue Date: 2021-10-01 10:13:13 (UTC+8)
Abstract: 隨著電子商務規模的快速擴張,第三方支付越來越普及,而新冠疫情加速了去現金化的過程。在這過程中可見第三方支付對於生活的緊密程度。COVID-19推動了數字支付的使用,各國央行發行數位貨幣並建立數字個人帳戶的想法變得越來越吸引人。COVID-19疫情過後,我們生活的許多方面都將發生改變,包括我們去的地方、我們見的人、我們如何旅行以及我們的整個支付方式。
在covid-19疫情期間,萬事達卡的發布新聞,超過75%消費者因疫情提升行動支付使用頻率,而且且每天都會使用行動支付的「重度使用者」自疫情發生後增加了30%,全台每兩位行動支付使用者中,便有一人是行動支付重度使用者。線上交易從電子商務發展開始,至今第三方支付己成為主流。
第三方支付業者想要在很多競爭對手中,優先留住客戶的注意力進而獲得成功,就必須觀注是什麼因素影響使用者的滿意度,選取大學生為研究對象,確定研究視角為:確認程度、知覺有用性、滿意度、持續使用意願,透過調查問券的方式收集數據,通過SPSS和PLS分析方法得出結論,為第三方支付業者提供建議。本文通過實證研究得出如下結論:期望確認程度、感知有用性、滿意度對接續使用意願有直接顯著正向影響,最後本文根據研究結論為第三方支付業者提出了幾項管理建議:優化操作流程、增強用戶感知易用性:提高用戶感知價值、優化產品服務品質、提高用戶滿意度。
With the rapid expansion of the e-commerce scale, third-party payment is becoming more and more popular, and the new crown epidemic has accelerated the process of de-cashing. In this process, we can see how close third-party payment is to live. COVID-19 has promoted the use of digital payments, and the idea of central banks issuing digital currencies and establishing digital personal accounts has become more and more attractive. After the COVID-19 epidemic, many aspects of our lives will change, including where we go, the people we meet, how we travel, and our entire payment method.
During the covid-19 epidemic, Mastercard issued news that more than 75% of consumers have increased mobile payment use due to the epidemic. The number of "heavy users" who use mobile payment every day has increased by 30% since the outbreak. For every two mobile payment users, one is a heavy mobile payment user. Online transactions started from the development of e-commerce, and so far, third-party payment has become the mainstream.
Suppose the third-party payment industry wants to retain the customer's attention and achieve success among many competitors. In that case, it must pay attention to what factors affect the user's satisfaction, select college students as the research object, and determine the research perspective as the degree of Perceived usefulness, confirmation, satisfaction, and Continuous use intention. Collect data through investigation and questionnaires. Conclude SPSS and PLS analysis methods, and provide suggestions for third-party payment companies. This paper outlines the following findings through empirical research: the degree of expected confirmation, perceived usefulness, and satisfaction directly and significantly positively impact the willingness to continue use. Finally, this paper puts forward several management recommendations for third-party payment companies based on the research conclusions: Optimize operation procedures Enhance user-perceived ease of use, improve user-perceived value, optimize product and service quality, and improve user satisfaction.
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Chinese Literature Reference
Chen Peiwen陳珮文. (2014). The Necessity and Development Thinking of the Legalization of Taiwan's Third-Party Payment ─ Take the US PayPal and China Alipay as examples台灣第三方支付法制化的必要性與發展思考─ 以美國 PayPal 與中國支付寶為例. Degree Thesis of the Institute of Industrial Economics, Chuo University中央大學產業經濟研究所學位論文, 1-127.
Website
https://www.lawinsider.com/dictionary/third-party-payment
Description: 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
103926019
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103926019
Data Type: thesis
Appears in Collections:[亞太研究英語博/碩士學位學程(IDAS/IMAS) ] 學位論文

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