貼圖語言的規則與情感：角色規範下的Line貼圖語言遊戲

Abstract

LINE貼圖做為一種溝通媒材，以其圖像隱喻在數位場域有圖有真相的推波助瀾下，成為足以表彰情緒、達成溝通目的的新興數位語言，呼應了Mitchell向圖像轉所指出，人類獲取訊息的方式逐漸從文字轉向圖像。貼圖設計取材自人類的肢體表情，存在社會文化與共同經驗的隱喻，如何在模糊的圖像表徵下獲取一致性的訊息解讀以完成溝通，則相當值得探究。\n本研究取徑Wittgenstein著名的「語言遊戲」與中國傳統人際關係的「差序格局」，將語言遊戲視為語境，中國傳統人際關係中「自己人」的概念做為語用，針對角色多元的職場已婚女性，蒐集受訪者職場人際關係的親疏分類並輔以深度訪談，考察其在工作、家庭、親職的多種角色規範下，以LINE貼圖進行的溝通是否依循語言遊戲的秩序結構，或可能因親疏遠近的情感差序，而呈現不同的貼圖情感樣態。\n研究結果發現，已婚女性對於異性擁有共通的貼圖使用樣態，自我規範不限於職場且不受親疏影響；熟悉度與互動情感成為角色規範下影響貼圖選用的主要因素，互動情感更近一步造成了相同親疏關係下的情感差序，即形成「差序格局」裡自己人和外人的分野，而LINE貼圖則是通透於角色規範間，形成差序但又不破壞原有LINE貼圖語言遊戲秩序結構的彈性。

As a communication medium, LINE sticker has become a new digital language commending emotions and achieving the purpose of communication with the help of metaphors. According to the pictorial turn (Mitchell, 1994), the way of obtaining information has gradually shifted from text to images. LINE sticker be designed basing on human movements and expressions which having metaphors of social culture and common experience. How is the communication be completed under vague representation is worth exploring.\nThis research regards language games as context and the Chinese interpersonal relationships concept “one person” as pragmatics, taking by Wittgenstein’s famous "language game" and the "differential pattern" of traditional Chinese interpersonal relationships, using in-depth interviews to collect the behavir of LINE stickers use investigating whether the married women in workplace follows the structure of language games under the multiple role or may show different emotional patterns.\nThe results revealed that married women have a common pattern of using LINE stickers while communicate with male, moreover, the self-regulation is not limited in the workplace or affected by intimacy. The study also found familiarity and interactive emotions have become the major factors affecting LINE stickers use under the role specification, and interactive emotions further caused the difference sequence of emotions. That is the division between oneself and outsiders in the "differential sequence pattern". Lastly, LINE stickers be found transparent between the character specifications forming a difference sequence without destroying the original LINE sticker language game.