長期照顧服務平台之商業模式探討—以共享護理師為例

Abstract

聯合國人口基金會(UNFPA) 於2013指出，21世紀最重要的趨勢之一就是人口老化。台灣也隨著社會進步、醫藥發達，出生率及死亡率逐年降低，老年人口的比例也大幅增加，進入高齡化社會，醫療服務也受到極大關注。根據中華民國家庭照顧者關懷總會網站調查的結果顯示，全台灣長期照顧家庭中，以家庭獨立照顧的占比55%為最高。在長照服務的需求日益增加之下，新北市政府衛生局導入「長照交通預約系統」，這個被稱為「長照Uber」的媒合平台，提供長者就醫復健的社會服務，相信未來這樣的長照平台需求會越來越高。然而國內醫護人口缺口日漸增加，從衛生福利部的相關數據可以看出台灣的醫療服務需求與供給上升的幅度差距逐年擴大。因此融合OMO服務模式、共享經濟與大數據分析，打造第一個成功整合的照護平台的商業模式之研究，則是當前長期照顧服務平台轉型與擴充的機會。\n本研究擬以共享經濟護理師為例，以平台經濟及共享經濟之商業模式及經營策略為架構，提出在迎向高齡化社會，應如何透過平台發展出長期照顧的創新商業模式，並歸納出共享經濟護理師之創新商業模式如下：\n1.發展共享護理師平台，經營客戶關係，提高黏著度。\n2.建立「健康財富顧問師」專業健康服務營運模式。\n3.透過交流互動聚集平台流量並加強曝光度，進而提高成交。\n4.分析醫療大數據，透過平台經濟讓有限的護理師資源充分發揮。

The United Nations Population Fund (UNFPA) pointed out in 2013 that one of the most important trends in the 21st century is the aging of the population. With the advancement of society and the development of medicine in Taiwan, the birth rate and death rate have been decreasing year by year, and the proportion of the elderly population has also increased significantly. It has entered an aging society and medical services have also received great attention. According to the results of the survey on the website of the Family Caregiver Care Association of the Republic of China, among the long-term caregiving families in Taiwan, 55% of independent families take care of the highest proportion. In response to the increasing demand for long-term care services, the New Taipei City Government Health Bureau introduced the "Long-term Care Transportation Booking System". This matching platform called "Long-term Care Uber" provides social services for elderly medical treatment and rehabilitation. I believe in the future The demand for such a long-term photo platform will be higher and higher. However, the domestic medical care population gap is increasing day by day. From the relevant data of the Ministry of Health and Welfare, it can be seen that the gap between the increase in demand and supply of medical services in Taiwan has been increasing year by year. Therefore, the research of integrating OMO service model, sharing economy and big data analysis to build the first successfully integrated care platform business model is an opportunity for the transformation and expansion of the current long-term care service platform.\nThis study intends to take the sharing economy nurses as an example, using the platform economy and the sharing economy business model and business strategy as the framework, and propose how to develop an innovative business model for long-term care through the platform in the face of an aging society, and summarize The innovative business model of shared nurses is as follows:\n1. Develop a platform for shared nurses, manage customer relationships, and improve adhesion.\n2. Establish a professional health service business model of "health wealth consultant".\n3. Gather platform traffic and increase exposure through communication and interaction, thereby increasing transactions.\n4. Analyze medical big data, and make full use of the limited resources of nurses through the platform economy.