蜂瘋：雲端廚房

Abstract

Abstract\nCrazyBee: a Cloud Kitchen Business Plan\nBy\nShu Hsien Lu\nFood delivery has been an increasing trend as technology advances. It has now become so commonplace that consumers often rely on online shopping for their daily meals. Moreover, with the effect of COVID-19 pandemic, the whole of Taiwan entered a three-level alert status earlier this year, from May until August. When dining out was restricted by the government for almost three months, it brought dramatic revenue loss to restaurants. Most establishments could only rely on take-out or delivery orders. This development is pushing the Food and Beverage (F&B) industry players to rethink their business model.\nAs a result, many people are changing their dining behavior toward the food delivery service even after the lockdown. Therefore, CrazyBee comes up with a cloud kitchen concepts that is specific to the Taiwan market. Our business value proposition is to help the local restaurants to easily adapt to the food delivery platform by offering four services: 1) locate at the most optimal location by using data analysis. 2) provide suitable infrastructure that is design for delivery service. 3) specially designed operational team and routes to increase operational efficiency. 4) consultant in assisting the tenants with analyzing delivery data, as well as supporting their marketing resources.\nCrazyBee is a business solution provider to help average restaurant brand owners in Taiwan find a right approach to quickly adapt to and capture the full potential of the new cloud kitchen market. This business plan is developed by using a combination of essential business methodologies. Theses methodologies includes Porter’s 5 Forces analysis, SWOT analysis, TOWS matrix, to Canvas Business Model, etc. The resulting business plan consists of marketing plan, operational and organizational plan, financial plan, and future expansion plan, as well as indicates a payback period of 4 years.