Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/138630


Title: Effects of Utilitarian and Hedonic Emotion on the Use of Online Banking Service
Authors: 洪為璽
Hung, Wei-Hsi
Tseng, Chih-Lang
Chang, Fang-Kai
Ho, Chin-Fu
Contributors: 資管系
Keywords: Hedonic Emotions;Online Banking;Post-Adoption Behavior;User Experiences;Utilitarian Emotions
Date: 2021-11
Issue Date: 2022-01-06
Abstract: The online banking service is the key element for the development of e-commerce and e-businesses. It provides users with convenient daily transaction services, such as wire transfer and online payment. Past studies on online banking services mostly focused on their functionality, whereas little pay attention to users’ hedonic feelings or a sense of pleasure. Besides, discussions about post-adoption behavior are also immature. Thus, this study aims to explore the impacts of customers' positive or negative experience of using online banking services on consumers' emotions. Furthermore, a discussion of post-adoption behaviors, including recommendations, complaints, and continuance intention is also provided. The result shows that positive user experience will have a significantly positive impact on the generation of utilitarian emotion. As for the sense of utilitarian emotion, users concern more about whether their goal could be achieved successfully via their operations or not, such as completing wire transfer transactions in the online banking environment.
Relation: Journal of Global Information Management, Vol.29, No.6, pp.1-20
Data Type: article
DOI 連結: https://doi.org/10.4018/JGIM.20211101.oa5
Appears in Collections:[資訊管理學系] 期刊論文

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