Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/139135
題名: 金融業企業社會責任指標之建構:企業公關之思考
A Research to Construct the Evaluation Index of the Corporate Social Responsibility for Financial Industries
作者: 張雅涵
Chang, Ya-Han
貢獻者: 鄭自隆
張雅涵
Chang, Ya-Han
關鍵詞: 金融業
企業社會責任
企業公關
修正式德菲法
Financial industry
Corporate social responsibility
Corporate public relations
Modified Delphi Method
日期: 2021
上傳時間: 1-Mar-2022
摘要: 本研究旨在建構金融業企業社會責任評鑑指標,以探討金融業在社會期待下,如何系統性的落實企業社會責任,發揮正面影響力。採修正式德菲法,經蒐集相關文獻,彙整國際準則規範,歸納指標檢驗題項後,邀請金融業公關及CSR相關領域之工作者、外部顧問與媒體記者等組成專家小組,藉由反覆調查分析建構出合適之指標,並採因素分析簡化構面,建構企業社會責任評鑑指標為6大構面,21項指標,亦即歸納金融業企業社會責任重點為:\n一、強化公司治理及永續發展策略,提升公關管理、形象及危機控管功能。\n二、利害關係人鑑別與溝通互動,與目標公眾建立雙向溝通管道,維持良好互動。\n三、永續金融及創新顧客價值,強化企業CSR形象,提升社會大眾對品牌忠誠度。\n四、員工培訓照護與幸福職場,提升企業內部凝聚力,創造對外一致品牌形象。 \n五、綠色營運管理及提倡環境永續,建立企業與社區共享價值之互賴關係。\n六、關懷社會公益與發揮社會影響力,提升品牌正面形象,建立良好商譽。
The purpose of this study is to construct an evaluation index of corporate social responsibility in the financial industry, so as to explore how the financial industry can systematically implement corporate social responsibility and exert a positive influence under the expectations of society.Using the modified Delphi method, after collecting relevant literature, compiling international standards, norms, and summarizing the index test items, an expert group is invited to form an expert group from financial industry public relations and responsible for CSR-related, external consultants and media reporters. Appropriate indicators are constructed through repeated investigation, and Factor analysis is adopted to simplify the dimensions. The construction of CSR evaluation indicators is divided into six major dimensions and twenty-one indicators, the key points of CSR in the financial industry are summarized as follows:\n1.Strengthen corporate governance and sustainable development strategies, improve public relations management, image and crisis control functions.\n2.Establish two-way communication channel with the target public, and maintain good interaction with stakeholders.\n3.Sustainable finance and innovation of customer value, strengthen corporate CSR image, as well as enhance the public`s loyalty to the brand.\n4.Strengthen employee training and create a joyful workplace, enhance the internal cohesion of the company, and create a brand image that is consistent with the outside world.\n5.Green environmental operation management and advocacy of environmental sustainability, to establish the sharing value of interreliance between enterprises and community.\n6.Caring for social welfare and exerting social influence, enhancing the positive image of the brand and establishing a positive reputation.
參考文獻: 一、中文文獻\n王肇蘭、蔡怡徵(2016)。〈企業社會責任與財稅差異之關聯〉,《會計審計論叢》,6(1):1-22。\n池祥麟、陳庭萱(2004)。〈金融業企業社會責任之探討〉,《台灣金融財務季刊》,5(2):111-127。\n朱鎮明(2008)。〈媒體評鑑地方政府績效之研究-以天下及遠見兩雜誌爲例〉,《公共行政學報》,26:105-140。\n江明娣(2018)。〈金融產業從事企業社會責任的因素〉,《企業管理學報》,116:77-94。\n李湘君(2017)。《策略公共關係-理論與實務》。台北:五南。\n李秀玲(2012)。〈淺談鼓勵企業編製社會責任報告書之機制〉,《證券暨期貨月刊》,30(3):14-24。\n吳則廣(2002)。《銀行分行型類及其公共關係模式之研究--以中部地區銀行分行為例》。大葉大學工業關係研究所。\n吳宜蓁(1998)。〈從大眾媒體角色看政府對待公共安全之媒體策略〉,《理論與政策》,47:130-144。\n角維穎(2012)。〈證券市場企業社會責任發展現況簡介〉,《證券暨期貨月刊》,30(3):5-13。\n林鼎舜(2018)。《企業社會責任績效對於投資效率之影響---以臺灣上市公司為例》。臺灣大學會計學研究所碩士論文。\n林炳文 (2001)。〈台灣地區商業銀行合併之效率分析〉,《風險管理學報》,3(1):1-21。\n林麗冠譯(2014)。《金融與美好社會:諾貝爾經濟學家帶你認識公平、效率、創新的金融運作》,台北:天下文化。(原書Robert , J. S. [2012]. Finance and the Good Society . Princeton University Press)\n周聰佑、陳彥廷、吳佳玲。(2012)。〈企業履行社會責任對員工組織公民行為之影響〉,《商管科技季刊》,13(2):165-190。\n胡則華(2020)。〈匯聚產官力量 建構永續金融生態〉,《臺灣銀行家》,132:  22-25。\n胡凱傑、鍾黎諭(2010年6月)。〈銀行業善因品牌聯盟、企業形象與顧客信任關係之研究〉,「2010科技整合管理研討會」,台北市中正。\n洪懿妍(1999年1月)。〈付出愛心回收利潤–企業社會責任調查〉,《天下雜誌》,212: 120-134。\n洪秀芬(2019)。〈保險業 ESG 之公司治理〉,《保險專刊》,35(4):309-344。\n孫秀蕙(1997)。《公共關係:理論、策略與研究實例》。台北:中正。\n馬泰成(2005)。〈產業結構與利潤:臺灣銀行市場的實證研究〉,《公平交易季刊》,13(3):61-92。\n陳一香(2019)。《公共關係-理論、策略與應用》。台北:雙葉書廊。\n陳彩稚、許永明、張智媛(2015)。〈企業社會責任對於股東價值之風險管理效果〉,《臺大管理論叢》,26(1):153-179。\n陳琳方、翁堃嵐、郭虹瑩(2020)。〈企業社會責任、公司逃漏稅與利潤稅的中立性〉,《社會科學論叢》,14(1):85-98。\n陳振遠、王健聰、洪世偉(2017)。〈公司治理對於企業社會責任、公司價值之影響〉,《中山管理評論》,25(1):135-176。\n陳順宇(2005)。《多變量分析》。台北:三民。\n高端訓、方文昌(2012)。〈企業社會責任對消費者購買意願影響之研究-品牌依附及品牌形象之中介效果〉,《企業管理學報》,94:41-68。\n張怡敏(2016)。〈臺灣貯蓄銀行之設立及其發展(1899-1912年):兼論臺灣史上首宗銀行合併案〉,《臺灣史研究》,23(1):35-74。\n張凱鈞(2016)。《企業社會責任對臺灣銀行業績效之影響》。臺灣大學財務金融學研究所碩士論文。\n張明輝、吳德豐(2016)。《創造企業與社會的永續:企業社會責任 營造社\n會信賴》。台北:三民。\n莫冬立(2009)。〈企業社會責任守觀全球發展現況觀未來趨勢〉,《證券櫃檯月刊》,141:27-32。\n許家偉(2012)。〈國內推動道瓊永續性指數(DJSI)現況與企業因應之道〉,《證券櫃檯月刊》,160:38-46。\n黃啟瑞、陳澤義、張彤、林志斌、林欣美(2019)。〈探討影響銀行企業社會責任之因素:以兩岸三地為例〉,《東吳經濟商學學報》,98:31-66。\n黃啟瑞、柯文乾、林志斌(2020)。〈臺灣企業社會責任之重大性議題會影響公司財務績效嗎?〉,《財務金融學刊》,28(4):59-109。\n楊蓁海(2008)。〈我國金融機構轉投資相關問題之探討〉,《中央銀行季刊》,30(2):45-80。\n楊欣穎(2018)。〈企業社會責任型指數之發展現況〉,《證券服務》,663:47-52。\n詹場、柯文乾、池祥麟(2016)。〈CSR 能為公司經營策略帶來什麼好處?一來自世界頂級學術期刊之證據〉,《商略學報》,8(2):77-86。\n熊毅晰(2020年9月)。〈ESG趨勢引領企業投入地方創生〉,《天下雜誌》,214: 14。\n鄭自隆(2020)。《公共關係:策略與管理》。台北:前程文化。\n鄭自隆(2015)。《傳播研究與效果評估》。台北:五南。\n鄭欽哲(2019)。〈國際金融機構間環境社會標準之浮現與影響-從世界銀行保障政策到赤道原則〉,《中正大學法學集刊》,65:39-104。\n劉正道(2012)。〈企業社會責任導向之公關策略對組織-公眾關係之影響〉,《廣告學研究》,37:53-78。\n劉宗聖、黃昭棠、張美媛、張明珠、許雅惠、陳威志、……張克豪(2019)。《ESG 12堂趨勢課:用最簡單的方式,找到永續的投資價值》。臺北市:經濟日報股份有限公司。\n蕭鴻琪(2014)。《媒體曝光度對企業進行社會責任效果之影響》。長榮大學經營管理研究所碩士論文。\n謝旭洲(2008)。《社會統計與資料分析》。新北市:威仕曼文化。\n謝芷頤(2020)。《員工企業社會責任認知與工作敬業,工作滿意度及離職意願之關係:以台灣塑膠包裝產業為例》。政治大學企業管理研究所碩士論文。\n薛可、陳晞(2012)。〈美台中三地公共關係學界的企業社會責任研究回顧與比較〉,《傳播與社會學刊》,22:67-93。\n簡雪芳、楊孟萍、張羽璇(2019)。〈企業社會責任與盈餘管理之關聯性研究〉,《東吳經濟商學學報》,99:15-55。\n羅鈞(2014)。〈金融業的社會環境責任:赤道原則與應用案例〉,《經濟前瞻》,151:95-100。\n\n二、英文文獻\nAbdul Rashid, M. Z. & Ibrahim, S. (2002). Executive and Management Attitudes Towards Corporate Social Responsibility in Malaysia. Corporate Governance, 2(4), 10-16.\nAgudelo, M. A. L., Jóhannsdóttir, L., & Davídsdóttir, B. (2019). A literature review of the history and evolution of corporate social responsibility. International Journal of Corporate Social Responsibility, 4(1), 1-23.\nArgenti, P. A. (2007). Corporate Communication. NY: McGraw-Hill Higher Education.\nAvella, J. R. (2016). Delphi panels: Research design, procedures, advantages, and challenges. International Journal of Doctoral Studies, 11(1), 305-321.\nBarlett, J., Tywoniak, S., & Hatcher, C. (2007). Public relations professional practice andthe institutionalization of CSR. Journal of Communication Management, 11(4),281-299.\nBlack, L. D., & Hartel, C. E. J. (2004). The five capabilities of social responsible companies. Journal of Public Affairs, 4(2), 125-144.\nBowen, H. R. (1953). Social responsibilities of the businessman. University of Iowa Press.\nBowman, P.&Ellis, N. (1969). Manual of Public Relations, Heinemann, London.\nBrammer, S.&Millington, A.(2005).Corporate Reputation and Philanthropy:An Empirical Analysis, Journal of Business Ethics, 61(1), 29-44.\nBurke, L., & Logsdon, J. M. (1996). How corporate social responsibility pays off. Long Range Planning, 29(4), 495–502.\nCarroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management review, 4(4), 497-505.\nCarroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons, 34(4), 39-48.\nChandler, D., & Werther, W. B. (2013). Strategic corporate social responsibility: stakeholders, globalization, and sustainable value creation (3rd ed.). USA: SAGE Publications.\nChaffee, E. C. (2017). The origins of corporate social responsibility. University of Cincinnati Law Review, 85, 347–373.\nClark, C. E. (2000). Differences between public relations and corporate social responsibility: An analysis. Public relations review, 26(3), 363-380.\nDavis, K. (1960). Can business afford to ignore social responsibilities? California Management Review, 2(3), 70–76.\nDalkey, N., & Helmer, O. (1963). An experimental application of the Delphi method to the use of experts. Management science, 9(3), 458-467.\nDajani, J. S., Sincoff, M. Z., & Talley, W. K. (1979). Stability and agreement criteria for the termination of Delphi studies. Technological forecasting and social change, 13(1), 83-90.\nDawkins, J. (2004). Corporate Responsibility: The Communication Challenge , Journal of Communication Challenge, 9(2), 108-119.\nDolphin, R. R., & Fan, Y. (2000). Is corporate communications a strategic function? Management decision,38(2),99-106.\nDunteman, G. H. (1994). Principal component analysis., Factoranalysis and related techniques. Sara Miller McCune, CA: Sage Publications, Inc.\nDu, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International journal of management reviews, 12(1), 8-19.\nElkington, J.(1994). Towards the sustainable corporation: win–win–win business strategies for sustainable development. California Management Review,36 (2), 90–100\nFaherty, V. (1979). Continuing social work education: Results of a Delphi survey. Journal of Education for Social Work, 15(1), 12-19.\nFrederick, W. C. (1960). The growing concern over business responsibility. California Management Review, 2(4), 54–61\nGeorge, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. Boston: Allyn & Bacon.\nGliem JA, Gliem RR.(2003) Calculating, interpreting, and reporting Cronbach’s alpha reliability coefficient for Likert-type scales. Midwest Research to Practice Conference in Adult, Continuing, and Community Education, 82–88.\nGoi, C. L., & Yong, K. H. (2009). Contribution of public relations (PR) to corporate social responsibility (CSR): A review on Malaysia perspective. International Journal of Marketing Studies, 1(2), 46-49.\nHarrison, B. (1966). Philanthropy and the Victorians. Victorian Studies, 9(4), 353–374.\nHarrison, J. S., & St. John, C. H. (1996). Managing and partnering with external stakeholders. Academy of Management Perspectives, 10(2), 46-60.\nHair, J. F., Black, W.C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis(7th Edition). New York, NY:Pearson Education.\nHeald, M. (1970). The social responsibilities of business: Company and community 1900-1960. Transaction Publishers.\n\nHeiko,A.(2012). Consensus measurement in Delphi studies: review and implications for future quality assurance. Technological forecasting and social change, 79(8), 1525-1536.\nHopfenbeck, W. (1992): The green management revolution lessons in environmental excellence. New York, NY: Prentice-Hall.\nHooghiemstra, R. (2000). Corporate communication and impression management–new perspectives why companies engage in corporate social reporting. Journal of business ethics, 27(1), 55-68.\nJones, T. M. (1980). Corporate social responsibility revisited, redefined. California Management Review, 22(3), 59–67.\nJones, T. M. (1995). Instrumental stakeholder theory: A synthesis of ethics and economics. Academy of management review, 20(2), 404-437.\nJo, H., & Harjoto, M. A. (2011). Corporate governance and firm value: The impact of corporate social responsibility. Journal of business ethics, 103(3), 351-383.\nMcGuire, J. W. (1963). Business and society. New York: McGraw-hill.\nMurry J. W., & Hammons, J. O. (1995). Delphi: A versatile methodology for conducting qualitative research. The Review of Higher Education, 18(4), 423-436.\nOkoli, C., & Schabram, K. (2010). A guide to conducting a systematic literature review of information systems research, Sprouts: Work. Papers Inf. Syst.10 (26), 1–46.\nRayens, M. K., & Hahn, E. J. (2000). Building consensus using the policy Delphi method. Policy, politics, & nursing practice, 1(4), 308-315.\nSethi, S. P. (1975). Dimensions of corporate social performance: An analytical framework. California management review, 17(3), 58-64.\nSheldon, O. (1924) The Philosophy of Management. London:Sir Isaac Pit-man and Sons Ltd.\nSocial responsibilities of business corporations.(1971). Research, Policy Committee, & Committee for Economic. New York: CED.\nSteiner, G. A. (1971). Business and Society. New York, NY: Random House.\nSzékely,F.,&Knirsch, M. (2005). Responsible Leadership and Corporate Social Responsibility, European management journal, 23 (6), 628-647.\nWalton, C. C. (1967). Corporate social responsibilities. USA: Wadsworth Publishing Company.\nWilcox, D.L., Cameron, P.H. Ault, and W.K. Agee(2003). Public Relations Strategies and Tactics, Boston, MA:Allyn and Bacon.\nWood, D. J. (1991). Corporate social performance revisited. Academy of management review, 16(4), 691-718.\nYang, L., & Guo, Z. (2014). Evolution of CSR Concept in the West and China. International Review of Management and Business Research, 3(2), 819-826.
描述: 碩士
國立政治大學
傳播學院碩士在職專班
108941022
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108941022
資料類型: thesis
Appears in Collections:學位論文

Files in This Item:
File Description SizeFormat
102201.pdf5.42 MBAdobe PDF2View/Open
Show full item record

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.