Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/139330


Title: 綠不綠由你-綠色化妝品廣告效果之探討
Green or No Green: Examining Advertising Effectiveness of Green Cosmetics
Authors: 林伯育
Lin, Po-Yu
Contributors: 林芝璇
Lin, Jhih-Syuan
林伯育
Lin, Po-Yu
Keywords: 綠色化妝品
綠色廣告
消費者價值感知
廣告態度
購買意圖
green cosmetic
green advertising
perceived consumption value
advertising attitude
purchase intention
Date: 2022
Issue Date: 2022-03-01 18:26:33 (UTC+8)
Abstract: 氣候變遷與環境汙染等災難促使人們不得不重視環境永續的議題。其中,化妝品產業為了因應全球永續發展的目標,積極開發天然與有機的綠色化妝品市場,希望以綠色屬性的產品吸引環保潮流中,越發關注環境保護的消費者。但產業發展至今,消費者對於綠色化妝品的具體定義,似乎仍存在模糊空間,此外,雖然環境保護的綠色趨勢正逐年上升,但對比不具綠色屬性的一般化妝品,綠色化妝品真的有比較吸引消費者嗎?

本研究將廣告訴求與產品類別做為自變項,設計雙因子實驗(廣告訴求:環境永續訴求/價格促銷訴求,產品類別:綠色化妝品/一般化妝品),並將消費者價值感知、廣告態度作為中介變項,購買意圖為依變項。研究採線上實驗法,以Instagram限時動態為刺激物操弄的媒介,並獲得243份有效樣本。研究結果顯示,環境永續訴求的化妝品廣告在消費者價值感知與購買意圖都顯著高於價格促銷訴求;廣告訴求跟產品類別僅在少數情況下具有交互作用:當廣告運用環境永續訴求時,兩種產品對消費者價值感知面向皆無顯著差異;當廣告運用價格促銷訴求時,綠色化妝品訊息對情感價值感知及條件價值感知的影響顯著高於一般化妝品。然而,僅有部分消費者價值感知(功能價值感知、社會價值感知、新奇價值感知)會正向影響廣告態度,而廣告態度會正向影響購買意圖。此外,檢驗連續中介模型後發現,在價格促銷訴求下,綠色化妝品比一般化妝品更能正向影響社會價值感知,並接續正向影響廣告態度,進而提升購買意圖。本研究進一步探討研究結果的學術與實務意涵,並提出研究限制與建議,供未來相關研究參考。
Disasters such as climate change and environmental pollution have drawn people’s attention to the issue of environmental sustainability. In response to these concerns, the cosmetics industry has been actively developing natural and organic green cosmetics market to meet the global goals of sustainable development. It seeks to attract consumers who are concerned about environmental protection by utilizing green products. Over the years, however, the specific definition of green cosmetics has remained unclear as far as the consumers are concerned. In addition, with the increasing awareness of environmental protection, it also begs the question of whether green cosmetics are actually more attractive to consumers compared with ordinary cosmetics without green attributes. Therefore, the present study aims to examine the effect of advertising appeal and product category on consumers’ purchase intention and the mediating role of perceived consumption value and advertising attitude.

This research takes advertising appeal and product categories as independent variables, designs a two-factor experiment (advertisement demands: environmental sustainability demands/price promotion demands, product categories: green cosmetics/general cosmetics), while adding perceived consumption value and advertising attitude as the mediating variables, purchase intention as the dependent variable. This research adopts the online experiment method, which uses Instagram Stories as the advertising platform and obtains 243 valid samples. The results show that the cosmetic advertisements with environmental sustainability appeals outperform those with price promotion appeals on perceived consumption value and purchase intentions. Advertising appeals and product categories only interact under certain conditions: In the environmental sustainability appeals, there is no significant difference in perceived consumption value between the two products. In the price promotion appeals, the emotional perceived value and conditional perceived value of green cosmetics are significantly higher than ordinary cosmetics. However, perceived consumption value has a positive relationship with advertising attitudes (functional value, social value, & epistemic value) only in a few cases in this study, which could in turn positively affect purchase intentions. Furthermore, the continuous mediation model shows that, in the price promotion appeal, green cosmetics has a higher tendency to positively influence perceived social value compared to ordinary cosmetics, which then positively affect advertising attitudes and followingly increase purchase intentions. This study explores the academic and practical implications of findings, and puts forward some research limitations and recommendations for future research.
Reference: Chen, C. (2021). 〈 2021 年必須知道的 Instagram 統計數據〉。2021年9月3日取自https://www.hububble.co/blog/2019%E5%B9%B4%E4%BD%A0%E5%BF%85%E9%A0%88%E7%9F%A5%E9%81%93%E7%9A%84instagram%E7%B5%B1%E8%A8%88%E6%95%B8%E6%93%9A
Impact Hub Taipei台灣好室(2016)。〈SDGs 專欄/世界正在翻轉!認識聯合國永續發展目標〉。2021年8月11日取自https://npost.tw/archives/24078
Jan's Tech Blog (2021).〈臺灣FB、IG人口統計 (2021年1月) 〉。2021年9月3日取自https://tech.azuremedia.net/2021/02/15/8460/
SHOPLINE電商教室(2018)。〈Instagram 限時動態全攻略一次大公開!如何用 IG 限動玩出創意新商機?〉。2021年9月13日取自https://blog.shopline.tw/ig-story-2018/#i
公平交易委員會(2016)。〈公平交易委員會對於促銷廣告案件之處理原則〉。2021年8月28日取自https://www.ftc.gov.tw/internet/main/doc/docDetail.aspx?uid=165&docid=13938
天天里仁(2019)。〈來認識歐盟有機化妝品的COSMOS標準〉。2021年2月5號取自https://www.leezen.com.tw/article_organic.php?id=804
王涵、廖國鋒、& 何兆華(2019)。廣告訴求與廣告可信度對廣告效果之影響-以綠色服飾為例。紡織綜合研究期刊, 29(2)。
未來城市編輯部 (2020)。〈SDGs 目標12|促進綠色經濟,確保永續消費及生產模式〉。2021年8月11日取自https://futurecity.cw.com.tw/article/1293
余尚樺 (2020)。《航空公司綠色行銷與綠色消費意願之關係-以綠色信任為中介變數題》(中國文化大學觀光事業學系學士論文),未出版,台北市。
吳宜蓁、陳禎祥(2006)。不同通路型態下促銷方式對認知價值及購買意願影響之研究-以化妝品產業為例。遠東學報,23(1)。
吳明隆、涂金堂(2005)。SPSS 統計應用分析。台北:五南出版股份有限公司。
吳淑鶯、陳瑞和(2006)。計劃行為理論應用於網路書店購買行為之研究。中華管理評論國際學報,9(4),1-23。
李佳璘(2011)。《廣告訊息要素與環保價格折扣對綠色品牌權益及購買意願的影響-綠色信任的調節作用題》(國立交通大學經營管理研究所碩士論文),未出版,新竹市。
李明賢(2003)。《台灣大專院校女學生化妝品消費行為研究題》(國立中山大學企業管理學系研究所碩士論文),未出版,高雄市。
杜瑞澤、高彩鳳、杜宜展(2017)。綠色消費態度與價值研究-以馬來西亞與台灣為例,設計學刊, 2(2),20-35。
周秀蓉、張佳勳、李翊禎、 陳怡均、葉昱琪(2017)。食安風暴下綠色行銷對消費態度與購買意願之影響-以農產品產銷履歷為例,商業現代化學刊, 8(3)。https://doi.org/10.6132/JCM.2017.8.4.14
林郁凡(2014)。《時間壓力及折扣策略對消費者購買意圖之影響─以適地性行動折價券為例題》(國立中山大學資訊管理研究所碩士論文),未出版,高雄市。
林韋儀(2016)。〈綠色商品的高價值等於高價錢?〉。2021年9月17號取自https://mymkc.com/article/content/22517
社群研救所(2021)。〈80% 的人邊吃飯邊滑 Instagram?2021 年最新十大數據!〉。2021年9月3日取自https://blogtw.partipost.com/archives/1885
哈利熊(2019)。〈IG行銷系列|成為限時動態達人!七大限時動態小建議〉。2021年9月13日取自https://www.holibear.com/hblog/ig行銷系列|成為限時動態達人!七大限時動態小建/#1_說一個故事
洪偉章、李金枝、陳榮秀(2002)。化妝品原料及功能。台北:藝軒。
高宜凡(2020)。〈2020《社群藍皮書》:45歲是IG分隔線,Podcast待投入!〉。2021年9月3日取自https://city.gvm.com.tw/article/72699
高明瑞,黃俊英,楊東震與黃義俊(2007)。綠色行銷。台北縣蘆洲市:空中大學。
張國賢(2007)。《從道德決策觀點探討價值觀、道德判斷與道德強度對綠色產品購買意願之影響—以洗衣劑產品為例》(國立嘉義大學管理研究所碩士論文),未出版,嘉義市。
張愛華、陳仁惠、張馨云(2006)。主題廣告、促銷活動與品牌層級之綜效研究。管理與系統,13(1)。
陳芳毓、許鈺屏 (2021)。〈什麼是永續發展目標 SDGs ?17項目標一次掌握〉。2021年8月11日取自https://futurecity.cw.com.tw/article/1867
創市際(2019)。〈美妝保養篇與美容時尚類別使用概況〉。2021年9月3日取自https://www.ixresearch.com/wp-content/uploads/report/InsightXplorer%20Biweekly%20Report_20190415.pdf
曾韋綾 (2009)。《綠色消費者類型與綠色廣告效果間之關係研究題》(淡江大學國際貿易學系國際企業學碩士論文),未出版,台北市。
黃秀茵 (2016)。《以沉浸理論與科技接受模式探討手機遊戲使用意圖題》(國立屏東大學行銷與流通管理學系碩士論文),未出版,屏東市。
楊孟芳(2010)。《台灣化妝品購買意願之研究-促銷活動、認知價值、品牌形象與生活型態之應用題》(國立中興大學行銷學系碩士論文),未出版,台中市。
楊孟娟 (2004)。《大學女學生的化妝品消費態度與行為之研究-以中部地區某大學女學生為例題》(臺中師範學院環境教育研究所碩士論文),未出版,台中市。
溫珮如 (2007)。《女性購買環保保養品之影響因素探討題》(國立中山大學公共事務管理研究所碩士論文),未出版,高雄市。
董雯惠(2006)。《消費者促銷活動、規範性評估、消費體驗對衝動性購買影響之研究-以化妝品為例題》。
蔡沂伶 (2016)。《綠色行銷對消費者購買身體乳液意願研究—以台北市消費者為例題》(國立交通大學經營管理研究所碩士論文),未出版,新竹市。
鄭淑琳 (2017)。《綠色美妝保養品購買行為之研究–行銷4P觀點題》(淡江大學國際行銷碩士在職專班碩士論文),未出版,台北市。
賴玠樺 (2016)。《綠色行銷與品牌來源國形象對專櫃臉部保養品消費者購買意願之研究-以台北市地區消費者為例題》(國立交通大學經營管理研究所碩士論文),未出版,新竹市。
賴彥銘、林珮珺、孫雅彥(2015)。應用消費價值理論探討旅客選擇郵輪旅遊。航運季刊,24(1),61-89。
關復勇、李伶娟(2011)。屬性框架與經濟鏈對廣告效果之影響─以綠色廣告為例。公共事務評論, 12(2)。https://doi.org/10.29622/JPAR.201112.0002
Abzari, M., Shad, F. S., Sharbiyani, A. A. A., & Morad, A. P. (2013). Studying the effect of green marketing mix on market share increase. Advances in Environmental Biology, 7(10), 2981– 2991.
Agarwal, N. D., & Kumar, V. V. R. (2020). Three decades of green advertising – a review of literature and bibliometric analysis. Benchmarking : an International Journal. https://doi.org/10.1108/BIJ-07-2020-0380
Ajitha, & Sivakumar, V. . (2017). Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39, 103–113. https://doi.org/10.1016/j.jretconser.2017.07.009
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhi & J.Beckmann (Eds.), Action—control: From cognition to behavior (11-39). Heidelberg, Germany : Springer.
Ajzen, I. (1991).The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50 , 179-211.
Ajzen, I., & Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Alamsyah, D. P., Othman, N. A., & Mohammed, H. A. A. (2020). The awareness of environmentally friendly products: The impact of green advertising and green brand image. Management Science Letters, 10(9), 1961–1968. https://doi.org/10.5267/j.msl.2020.2.017
Alniacik, U., & Yilmaz, C. (2012). The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’S Environmental Relevance and Consumers’ Pro-Environmental Orientation. Amfiteatru Economic, 14(31), 207-222.
Altaf, S,N., Perumal, S., Hussin, Z. ( 2017). Consumption values and consumer attitude towards automobile purchase. Paradigms, 11(1), 1-5 https://doi.org/10.24312/paradigms110101
Amberg, N., & Fogarassy, C. (2019). Green Consumer Behavior in the Cosmetics Market. Resources, 8(3), 137. https://doi.org/10.3390/resources8030137
Antil, J. H. (1984). Socially responsible consumers: Profile and implications for public policy. Journal of Macromarketing, 4(2), 18–39. https://doi.org/10.1177/027614678400400203
Antil, John H. and Peter D. Bennett (1979). Construction and Validation of a Scale to Measure Socially Responsible Consumption Behavior, in The Conserver Society. Karl E. Henion II and Thomas C. Kinnear , eds., Chicago: American Marketing Association, 51-68.
Author C, & Rudawska, E. (2018). The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry: monograph. Emerald Group Publishing Ltd.
Baek, & Hong, H. R. (2017). Cosmetic Involvement Scale Development and Group Classification focusing on Korean Men in their 20s and 30s (Part 1). Journal of the Korean Society of Costume, 67(1), 95–109. https://doi.org/10.7233/jksc.2017.67.1.095
Bailey, A. A., Mishra, A., & Tiamiyu, M. F. (2016). Green advertising receptivity: An initial scale development process. Journal of Marketing Communications, 22(3), 327–345. https://doi.org/10.1080/13527266.2014.904812
Baker, W. E. (1999). When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice? Journal of Advertising, 28(4), 31–46. https://doi.org/10.1080/00913367.1999.10673594
Banerjee, S., Gulas, C. S., & Iyer, E. (1995). Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising, 24(2), 21–31. https://doi.org/10.1080/00913367.1995.10673473
Barros, C.& Barros, R.B.G. (2020). Natural and Organic Cosmetics: Definition and Concepts. Journal of Cosmetology & Trichology , 6, https://doi.org/10.20944/preprints202005.0374.v2
Bautista, R., Dui, R., Suplico-Jeong, L., & Paredes, P. (2020). Does altruism affect purchase intent of green products? A moderated mediation analysis. Asia-Pacific Social Science Review, 20(1), 159-170.
Beyzavi, M., & Lotfizadeh, F. (2014). Analyzing the Choice Behavior Based on the Theory of Consumption Values for Green Products in Iran. Kuwait chapter of Arabian Journal of Business & Management Review, 3, 124-134. https://doi.org/10.12816/0018853
Bickart, B. A., & Ruth, J. A. (2012). Green Eco-Seals and Advertising Persuasion. Journal of Advertising, 41(4), 51–67. https://doi.org/10.1080/00913367.2012.10672457
Biswas, A. & Roy, M. (2015). Green Products: An Exploratory Study on the Consumer Behaviour in Emerging Economies of the East. Journal of Cleaner Production , 87, 463–68. https://doi.org/0.1016/j.jclepro.2014.09.075.
Blasche, J., & Ketelaar, P. E. (2015). The synergy in green persuasion: Green celebrity endorsers in green advertising: A study of brand-endorser congruence effects in green advertising. Journal of Euromarketing, 24(2–3), 86–105.
Block, L, G., & Keller P, A. (1998). Beyond Protection Motivation: An Integrative Theory of Health Appeals. Journal of applied social psychology, 28(17), 1584-1608.
Brady, T, J. (2010). “Measures of Self‐efficacy: Arthritis Self‐Efficacy Scale (ASES), Arthritis Self‐Efficacy Scale‐8 Item (ASES‐8), Children’s Arthritis Self‐Efficacy Scale (CASE), Chronic Disease Self‐Efficacy Scale (CDSES), Parent’s Arthritis Self‐Efficacy Scale (PASE), and Rheumatoid Arthritis Self‐Efficacy Scale (RASE).” Arthritis care & research ,63(11), 473–485.
Braimah, M. (2015). Green brand awareness and customer purchase intention. Management Science Letters, 5(10), 895–902. https://doi.org/10.5267/j.msl.2015.8.007
Brus, H., Martin, v, d, L., Erik, T., Johannes, R., Oene, W. (1999). Determinants of compliance with medication in patients with rheumatoid arthritis: the importance of self-efficacy expectations. Patient Education and Counseling, 36, 57-64.
Burcu, C., & Seda, Y. (2013). Investigating the Relationship between Consumption Values and Personal Values of Green Product Buyers. International Journal of Economics and Management Sciences, 2(12), 29-40
Çabuk, S., Tanrikulu, C., & Gelibolu, L. (2014). Understanding organic food consumption: attitude as a mediator: Understanding organic food consumption. International Journal of Consumer Studies, 38(4), 337–345. https://doi.org/10.1111/ijcs.12094
Campbell, L., & Diamond, W. D. (1990). Framing and Sales Promotions: The Characteristics of a “Good Deal”. The Journal of Consumer Marketing, 7(4), 25–31. https://doi.org/10.1108/EUM0000000002586
Candan, B.& Yildirim, S. (2013). Investigating the Relationship Between Consumption Values and Personal Values of Green Product Buyers. International Journal of Economics and Managment Sciences 2: 29–40.
Carlson, L., Grove, S. J., & Kangun, N. (1993). A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach. Journal of Advertising, 22(3), 27–39. https://doi.org/10.1080/00913367.1993.10673409
CBINSIGHTS (2021)。14 Trends Changing The Face Of The Beauty Industry In 2021. 2021年5月25日取自https://www.cbinsights.com/research/report/beauty-trends-2021/
Cervellon M-C, Hjerth H, Ricard S, & Carey, L. (2010). Green in Fashion? An exploratory study of national differences in consumers concern for eco-fashion, Proceedings of 9th International Marketing Trends Conference. Venice, Jan 20-21th.
Chamorro, A., Rubio, S., & Miranda, F. J. (2009). Characteristics of research on green marketing. Business Strategy and the Environment, 18(4), 223– 239.
Chan, R. Y. K., & Lau, L. B. Y. (2002). Explaining Green Purchasing Behavior: A Cross-Cultural Study on American and Chinese Consumers. Journal of International Consumer Marketing, 14(2-3), 9–40. https://doi.org/10.1300/J046v14n02_02
Chandon, P., Wansink, B., & Laurent, G. (2000). A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, 64(4), 65–81. https://doi.org/10.1509/jmkg.64.4.65.18071
Chang, H., Zhang, L., & Xie, G.-X. (2015). Message framing in green advertising: the effect of construal level and consumer environmental concern. International Journal of Advertising, 34(1), 158–176. https://doi.org/10.1080/02650487.2014.994731
Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality, 29(5), 798-812. https://doi.org/10.1108/MEQ-02-2018-0023
Cheah, I., & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452–472. https://doi.org/10.1108/02634501111153674
Chen, H., Long, R., Niu, W., Feng, Q., & Yang, R. (2014). How does individual low-carbon consumption behavior occur? – An analysis based on attitude process. Applied Energy, 116, 376–386. https://doi.org/10.1016/j.apenergy.2013.11.027
Cheung, M., F., Y., & To, W.M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior, Journal of Retailing and Consumer Services, 50, 145-153.
Chin, J., Jiang, B. C., Mufidah, I., Persada, S. F., & Noer, B. A. (2018). The investigation of consumers’ behavior intention in using green skincare products: a pro-environmental behavior model approach. Sustainability, 10(11), 3922.
Chung, K. C. (2020). Green marketing orientation: achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722–738. https://doi.org/10.1080/19368623.2020.1693471
Cicia, G., Del Giudice, T., & Scarpa, R. (2002). Consumers’ perception of quality in organic food. British Food Journal (1966), 104(3/4/5), 200–213. https://doi.org/10.1108/00070700210425660
Coddington, W. (1992). Environmental marketing. New York: McGraw-Hill.
Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011). Walking the walk: How the theory of reasoned action explains adult and student intentions to go green. Journal of Applied Business Research, 27(3), 107–116. https://doi.org/10.19030/jabr.v27i3.421
Conner, M. (2015). Extending not retiring the theory of planned behaviour: A commentary on sniehotta, presseau and araújo-soares. Health Psychology. Review, 9(2), 141–145. https://doi.org/10.1080/17437199.2014.899060
Conner, M., & Norman, P. (Eds.) (2005). Predicting health behavior (2nd
Ćorić, D.S., Lučić, A., Brečić, R., Sevic, A., & Šević, Ž. (2020). An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO). Industrial Marketing Management, 91, 176-186.
COSMEBIO (2021). COSME-Our Association. 2021年2月6號取自https://www.cosmebio.org/en/
COSMOS (2021). COSMOS CERTIFICATIONORGANIC . NATURAL . CERTIFIED . APPROVED. 2021年2月5號取自https://www.cosmos-standard.org/cosmos-certification
Culliney, K. (2020). A year of renewal? Top 5 EMEA beauty trends to watch in 2021. 2021年7月31日取自https://www.cosmeticsdesign-europe.com/Article/2020/12/22/Beauty-trends-2021-in-EMEA-region-include-tech-self-care-and-green-says-CosmeticsDesign-Europe
D’Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green products and corporate strategy: an empirical investigation. Society and Business Review, 1(2), 144–157. https://doi.org/10.1108/17465680610669825
Danesi, M. (2011). What’s in a Brand Name? A Note on the Onomastics of Brand Naming. Names, 59(3), 175–185. https://doi.org/10.1179/002777311X13082331190119
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184
Danish, M., Ali, S., Ahmad, M. A., & Zahid, H. (2019). The influencing factors on choice behavior regarding green electronic products: Based on the green perceived value model. Economies, 7(4), 99–. https://doi.org/10.3390/economies7040099
de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. da L. (2020). Concepts and forms of greenwashing: a systematic review. Environmental Sciences Europe, 32(1). https://doi.org/10.1186/s12302-020-0300-3
Dean, M., Raats, M.M. & Shepherd, R. (2012). The role of self-identity, past behaviour and their interaction in predicting intention to purchase fresh and processed organic food. Journal of Applied Social Psychology, 42 (3), 669-688.
Donthu, N. (1992). Comparative Advertising Intensity. Journal of Advertising Research, 32(6), 53–58.
ECOCERT (2021). Organic and natural cosmetics. 2021年2月5號取自https://www.ecocert.com/en/certification-detail/natural-and-organic-cosmetics-cosmosed.). New York, NY: McGraw-Hill International.
Ek, K., & Matti, S. (2015). Valuing the local impacts of a large scale wind power establishment in northern Sweden: public and private preferences toward economic, environmental and sociocultural values. Journal of environmental planning and management, 58(8), 1327-1345.
Ertz, M., Karakas, F., & Sarigöllü, E. (2016). Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors. Journal of Business Research, 69(10), 3971–3980. https://doi.org/10.1016/j.jbusres.2016.06.010
European Union (2009). Regulation (EC) of the european parliament and of the council of 30 November 2009 on cosmetic products (recast) (Text with EEA relevance). 2021年1月31日取自https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32009R1223&from=EN
FDA (2020). Federal food, drug, and cosmetic act; FD&C Act. 2021年1月31日取自https://www.fda.gov/cosmetics/cosmetics-laws-regulations/cosmetics-us-law#U.S._Law
Field, A., (2016). Discovering Statistics Using SPSS: AND And' SPSS CD Version 17.0 : Bundle, SAGE Publications Inc
Finch, J, E. (2006). The Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior. Journal of Food Products Marketing, 11(4), 63-76.
Fisk, G. (1974. Marketing and the ecological crisis. New York: Harper & Row.
Fowler, JF., Jr, Woolery-Lloyd H, Waldorf H, Saini R.(2010) Innovations in natural ingredients and their use in skin care. Journal of Drugs in Dermatology, 9, S72–S83.
Franca, C.C.V. & Ueno, H. M. (2020). Green Cosmetics: Perspectives and Challenges in the Context of Green Chemistry. Desenvolvimento e Meio Ambiente, 53, 133–150. https://doi.org/10.5380/dma.v53i0.62322
Frazer, C, F., (1983). Creative strategy: A management perspective. Journal of Advertising, 12(4), 36-41.
Fuller, D.A. (1999). Sustainable Marketing: Managerial e Ecological Issues. SAGE
Gabler, J., Kropp, F., Silvera, D.H., Lavack, A, M. (2004) The role of attitudes and self-efficacy in predicting condom use and purchase intentions. Health Marketing Quarterly, 21, 63-78.
Gan, C., Wee, H.Y., Ozanne, L.& Kao, T.H. (2008), Consumers’ purchasing behavior towards green products in New Zealand. Innovative Marketing, 4 (1), 93-102.
Garg, A. (2015). Green Marketing for Sustainable Development: an Industry Perspective. Sustainable Development (Bradford, West Yorkshire, England), 23(5), 301–316. https://doi.org/10.1002/sd.1592
Genç, E. (2013). Sustainable new product development: The role of the environmental specialist and environmental marketing strategy development.
George, & Mallery, P. (2010). SPSS for Windows step by step : a simple guide and reference, 17.0 update / Darren George, Paul Mallery. (10th ed.). Allyn & Bacon.
Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.) (2008). Health behavior and health education: Theory, research, and practice. Hoboken, NJ: Wiley.
Goldsmith, Lafferty, B. A., & Newell, S. J. (2000). The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands. Journal of Advertising, 29(3), 43–54. https://doi.org/10.1080/00913367.2000.10673616
Gonçalves, H, M., & Lourenço, T, F., & Silva, G, M. (2016). Green buying behavior and the theory of consumption values: A fuzzy-set approach, Journal of Business Research, 69(4), 1484-1491. https://doi.org/10.1016/j.jbusres.2015.10.129.
Gordon-Wilson, S., & Modi, P. (2015). Personality and older consumers’ green behaviour in the UK. Futures : the Journal of Policy, Planning and Futures Studies, 71, 1–10. https://doi.org/10.1016/j.futures.2015.05.002
Gracia, A., & de Magistris, T. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food Policy, 33(5), 386-396.
Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172, 1848–1866. https://doi.org/10.1016/j.jclepro.2017.12.002
Guthrie, & Kim, H.-S. (2008). The relationship between consumer involvement and brand perceptions of female cosmetic consumers. The Journal of Brand Management, 17(2), 114–133. https://doi.org/10.1057/bm.2008.28
Hansen, Risborg, M. S., & Steen, C. D. (2012). Understanding consumer purchase of free-of cosmetics: A value-driven TRA approach. Journal of Consumer Behaviour, 11(6), 477–486. https://doi.org/10.1002/cb.1397
Hartmann, P., & Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of business Research, 65(9), 1254-1263.
Hartmann, P., Apaolaza, V., D’Souza, C., Barrutia, J. M., & Echebarria, C. (2014). Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy. International Journal of Advertising, 33(4), 741–765. https://doi.org/10.2501/IJA-33-4-741-765
Hartmann, P., Apoalaza, V., & Sainz, F, J, F. (2005). Green Branding Effects on Attitude: Functional versus Emotional Positioning Strategies. Marketing Intelligence & Planning, 23, 9–29.
Hayes. (2013). Introduction to mediation, moderation, and conditional process analysis : a regression-based approach / Andrew F. Hayes. The Guilford Press.
Haytko, D. L., Matulich, E. (2008). Green advertising and environmentally responsible consumer behaviors: linkages examined. Journal of Magnetic Resonance, 1 (1), 5-14
Henion, K. E., & Kinnear, T. C. (1976). A guide to ecological marketing. Ecological Marketing Columbus, Ohio: American Marketing Association.
Hines, J., Hungerford, H. & Tomera, A. (1987). Analysis and synthesis of research on responsible environmental behavior: a meta-analysis. The Journal of Environmental Education, 18(2), 1-8.
Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of consumer research, 7(3), 283-295.
Holbrook, M. B., & Batra, R. (1987). Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising. The Journal of Consumer Research, 14(3), 404–420. https://doi.org/10.1086/209123
Holbrook, M.B. (1996). Customer value- A framewrok for analysis and research. In NA—Advances in Consumer Research; Association for Consumer Research: Provo, UT, USA, 23, 138–143.
Homer, P. M., & Kahle, L. R. (1988). A Structural Equation Test of the Value-Attitude-Behavior Hierarchy. Journal of Personality and Social Psychology, 54(4), 638–646. https://doi.org/10.1037/0022-3514.54.4.638
Hsu, C.-L., Chang, C.-Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34(Supplement C), 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006
Hurst, M., Dittmar, H., Bond, R. and Kassser, T. (2013). The relationship between materialistic values and environmental attitudes and behaviors: a Meta-analysis, Journal of Environmental Psychology, 36, 257-269.
ICEA (2021). Cosa facciamo. 2021年2月6日取自https://icea.bio/chi-siamo/cosa-facciamo/
Jacoby, & Small, C. (1975). The FDA Approach to Defining Misleading Advertising. Journal of Marketing, 39(4), 65–68. https://doi.org/10.2307/1250601
Jayanti, R, K, & Burns, A, C. (1998). The Antecedents of Preventive Health Care Behavior: An Empirical Study. Journal of the Academy of Marketing Science, 26(1), 6-15.
Johnstone, & Tan, L. P. (2015). Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour. Journal of Business Ethics, 132(2), 311–328. https://doi.org/10.1007/s10551-014-2316-3
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination. The Journal of Consumer Marketing, 16(5), 441–460. https://doi.org/10.1108/07363769910289550
Kapferer, J.-N., & Laurent, G. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22, 41–53.
Kareklas, I., Carlson, J. R., & Muehling, D. D. (2012). The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing. Journal of Advertising, 41(4), 25–39. https://doi.org/10.1080/00913367.2012.10672455
Kaur, A. (2015). Green Marketing -Challenges and Opportunities. International Conference on Life and Technology, 1.
Kauser H, Aamir N, & Shahid J. (2018). The Impact of Environmental Consciousness, Green Price Sensitivity and Green Product, on Green Purchase Intention (A Case of Peshawar Market). City University Research Journal, 8(1), 103–116.
Kautish, P., & Sharma, R. (2019). Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers. Young Consumers, 20(4), 338–358. https://doi.org/10.1108/YC-11-2018-0881
Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885–893. https://doi.org/10.1016/j.jbusres.2007.09.016
Kim, Haley, E., & Koo, G.-Y. (2009). Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising. Journal of Advertising, 38(3), 67–80. https://doi.org/10.2753/JOA0091-3367380305Kinnear, T. C., Taylor, J. R., & Ahmed, S. A. (1974). Ecologically Concerned Consumers: Who are They?: Ecologically concerned consumers CAN be identified. Journal of Marketing, 38(2), 20–24. https://doi.org/10.1177/002224297403800205
Ko, S. B. (2012). Predictors of purchase intention toward green apparel products in the US and China (Unpublished doctoral dissertation). Stillwater, Oklahoma State University.
Kontrollierte NaturKosmetik (2021). Certified natural cosmetics. 2021年2月5號取自https://www.kontrollierte-naturkosmetik.de/e/guideline_natural_cosmetics.htm
Kotler, P., & Armstrong, G. (2001). Principles of marketing / Philip Kotler, Gary Armstrong. (9th ed.). Prentice Hall.
Kumar, P. & Ghodeswar, B, M. (2015). Factors Affecting Consumers’ Green Product Purchase Decisions. Marketing Intelligence and Planning, 33, 330–47.
Laskey, H., Fox, R., & Crask, M. (1995). The Relationship Between Advertising Message Strategy And Television Commercial Effectiveness. Journal of Advertising Research, 35(2), 31–39.
Laurent, & Kapferer, J.-N. (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, 22(1), 41–53. https://doi.org/10.1177/002224378502200104
Lee, D. H. (2015). An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives: ALTERNATIVE EXPLANATION OF CONSUMER PRODUCT RETURNS. Psychology & Marketing, 32(1), 49–64. https://doi.org/10.1002/mar.20757
Lee, K. (2011). The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents, Journal of Environmental Psychology, 31(4), 301-308.
Leonidou, C. N., & Leonidou, L. C. (2011). Research into environmental marketing management: a bibliographic analysis. European Journal of Marketing, 45(1/2), 68–103. https://doi.org/10.1108/03090561111095603
Leonidou, Leonidou, C. N., & Kvasova, O. (2010). Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management, 26(13-14), 1319–1344. https://doi.org/10.1080/0267257X.2010.523710
Leroi-Werelds S., Streukens S., Brady M., Swinnen G. (2014). Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study. Journal of the Academy of Marketing Science,42,430–451. https://doi.org/10.1007/s11747-013-0363-4.
Lin, P. C., & Huang, Y. H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner production, 22(1), 11-18.
Lin, P.& Huang, Y. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18.
Lockrey, S. (2015). A review of life cycle based ecological marketing strategy for new product development in the organizational environment. Journal of Cleaner Production, 95, 1-15. https://doi.org/10.1016/j.jclepro.2015.02.022
Long, M. M. & Schiffman, L. G. (2000). Consumption values and relationships: segmenting the market for frequency programs, Journal of Consumer Marketing,17(3), 214-232
Lua, A. (2019). How to Create Facebook and Instagram Stories Ads That Get You Results. 2021年9月3日取自https://buffer.com/resources/facebook-instagram-stories-ads/
Lučić, A. (2020). Measuring Sustainable Marketing Orientation—Scale Development Process. Sustainability, 12, 1734.
Lutz, R. (1985). Affective and cognitive antecedents of attitude toward the ad : A conceptual framework. Psychological Processes and Advertising Effects: Theory, Research and Application, 45-63.
LUXE Botanics (2019). WHAT IS GREEN BEAUTY? 2021年8月11日取自https://luxebotanics.com/blogs/luxe-botanics/what-is-green-beauty
Lyon, & Maxwell, J. W. (2011). Greenwash: Corporate Environmental Disclosure under Threat of Audit. Journal of Economics & Management Strategy, 20(1), 3–41. https://doi.org/10.1111/j.1530-9134.2010.00282.x
M., & Rana, S. M., S. (2017). Consumption Values and Green Purchase Behaviour an Empirical Study. International Business Management, 11, 1223–33.
MacKay, H. (1999). Turning Point: Australians Choosing their Future. MacMillan,
MacKenzie, S., & Lutz, R. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53(2), 48–65. https://doi.org/10.1177/002224298905300204
Marangon, F., Tempesta, T., Troiano, S., & Vecchiato, D.(2015). Sustainable Agriculture and No-Food Production: An Empirical Investigation on Organic Cosmetics, RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, 1, 63-77.
Market Research Future (2021). Natural and Organic Cosmetics Market Size, Share, Segmentation By Type (Skin Care, Hair Care, Oral Care, Makeup Cosmetics and Others), By Consumer Group (Male and Female), By Distribution Channel (Store-Based and Non-Store Based) – Global Forecast till 2027. 2021年8月11日取自https://www.marketresearchfuture.com/reports/natural-organic-cosmetics-market-7257
McCarty, J.A. and Shrum, L.J. (1994). The recycling of solid wastes: personal values, value orientations, and attitudes about recycling as antecedents of recycling behaviour, Journal of Business Research, 30(1), 53-62.
McEachern, M. G., & Carrigan, M. (2012). Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue. Journal of Marketing Management, 28(3-4), 189–194. https://doi.org/10.1080/0267257X.2012.666877
McLeod, S. A. (2007). What is reliability?. Simply Psychology. www.simplypsychology.org/reliability.html
Mendleson, N., & Polonsky, M. J. (1995). Using strategic alliances to develop credible green marketing. The Journal of Consumer Marketing, 12(2), 4–18. https://doi.org/10.1108/07363769510084867
MHLW (2000). Standards for Cosmetics. 2021年1月31日取自https://www.mhlw.go.jp/file/06-Seisakujouhou-11120000-Iyakushokuhinkyoku/0000032704.pdf
Milfont, T.L., Duekitt, J. and Wagner, C. (2010). A cross-cultural test of the value-attitude-behavior hierarchy, Journal of Applied Social Psychology, 40(11), 2791-2813.
Mittal, B. (1995). A comparative analysis of four scales of consumer involvement. Psychology & Marketing, 12(7), 663–682. https://doi.org/10.1002/mar.4220120708
Mo, Z., Liu, M. T., & Liu, Y. (2018). Effects of functional green advertising on self and others. Psychology & Marketing, 35(5), 368–382. https://doi.org/10.1002/mar.21092
Mohd Suki, & Mohd Suki, N. (2015). Consumption values and consumer environmental concern regarding green products. International Journal of Sustainable Development and World Ecology, 22(3), 269–278. https://doi.org/10.1080/13504509.2015.1013074
Mohd Suki. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204–214. https://doi.org/10.1016/j.jclepro.2015.09.087
Mufidah, I., Jiang, B., Lin, S., Chin, J., Rachmaniati, Y., & Persada, S. (2018). Understanding the Consumers’ Behavior Intention in Using Green Ecolabel Product through Pro-Environmental Planned Behavior Model in Developing and Developed Regions: Lessons Learned from Taiwan and Indonesia. Sustainability (Basel, Switzerland), 10(5), 1423-. https://doi.org/10.3390/su10051423
Naderer, B., & Opree, S. J. (2021). Increasing Advertising Literacy to Unveil Disinformation in Green Advertising. Environmental Communication, 1–14. https://doi.org/10.1080/17524032.2021.1919171
Nam, C., Dong, H., & Lee, Y. (2017). Factors influencing consumers’ purchase intention of green sportswear. Fashion and Textiles, 4(1), 1–17. https://doi.org/10.1186/s40691-017-0091-3
Newell, Goldsmith, R. E., & Banzhaf, E. J. (1998). The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements. Journal of Marketing Theory and Practice, 6(2), 48–60. https://doi.org/10.1080/10696679.1998.11501795
Nunes, P. A., & Schokkaert, E. (2003). Identifying the warm glow effect in contingent valuation. Journal of Environmental Economics and Management, 45(2), 231-245.
Nunnally, J.C., (1978). Psychometric Theory. New York: McGraw-Hill.
Obermiller. (1995). The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals. Journal of Advertising, 24(2), 55–70. https://doi.org/10.1080/00913367.1995.10673476
Ölander, F. & Thøgersen, J. (1995). Understanding consumer behavior as prerequisite for environmental protection. Journal of Consumer Policy, 18, 345-385.
Olson, & Dover, P. A. (1978). Cognitive Effects of Deceptive Advertising. Journal of Marketing Research, 15(1), 29–38. https://doi.org/10.1177/002224377801500105
Ottman, J. A. (1993). Green marketing. Lincolnwood. USA: NTC Business Books.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134.
Peattie, K. (2001). Towards Sustainability: The Third Age of Green Marketing, The Marketing Review, (2), 129-146.https://doi.org/10.1108/13522750510619733
Pozdnyakova, U. A., Dubova, Y. I., Nadtochiy, I. I., Klimovets, O. V., Rogachev, A. F., & Golikov, V. V. (2015). Scientific Development of Socio-Ethical Construction of Ecological Marketing. Mediterranean Journal of Social Sciences, 6(5), 278.
Prakash, G. & Pathak, P. (2017). Intention to buy eco-friendly packaged products among youngconsumers of India: a study on developing nation. Journal of Cleaner Production, 141(1), 385-393.
Premium Beauty News (2019). Latest trends in sustainable cosmetics. 2021年7月31日取自https://www.premiumbeautynews.com/en/latest-trends-in-sustainable,15129
Preston, I. L., & Thorson, E. (1984). The expanded association model: Keeping the hierarchy concept alive. Journal of Advertising Research, 24, 59–65.
Publications, Inc., London, UK.
Pudaruth, S., Juwaheer, T. D., & Seewoo, Y. D. (2015). Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: A study of female customers. Social Responsibility Journal, 11(1), 179-198. https://doi.org/10.1108/SRJ-04-2013-0049
Qader, I, I., & Zainuddin, Y. (2011). The influence of media exposure, safety and health concerns, and self-efficacy on environmental attitudes towards electronic green products. Asian Academy of Management Journal, 16(2), 167-186
Rahnama, H. & Rajabpour, S.(2017). Identifying Effective Factors on Consumers’ Choice Behavior toward Green Products. The Case of Tehran, the Capital of Iran. Environmental Science and Pollution Research, 24, 911–25.
Regulation(EC)No.1223/2009 Article 2. (2013). 歐盟新化妝品法2021年10月14日取自https://www.iqc.tw/33952
Reips, U. D. (2000). The Web Experiment Method: Advantages, disadvantages, and solutions. Acadmic Press. https://doi.org/10.5167/uzh-19760
Rex, E., & Baumann, H. (2007). Beyond ecolabels: what green marketing can learn from conventional marketing. Journal of Cleaner Production, 15(6), 567–576. doi: 10.1016/j.jclepro.2006.05.013
Ritter, Á. M., Borchardt, M., Vaccaro, G. L ., Pereira, G. M., & Almeida, F. (2015). Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106, 507–520. https://doi.org/10.1016/j.jclepro.2014.11.066
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising. Journal of Business Research, 36(3), 217–231. https://doi.org/10.1016/0148-2963(95)00150-6
Rodrigue, J, R. (1996). Promoting Healthier Behaviors, Attitudes, and Beliefs Toward Sun Exposure in Parents of Young Children. Journal of consulting and clinical psychology, 64(6), 1431–1436.
Rosenstock, I, M. (2005). Why People Use Health Services. The Milbank quarterly, 83(4): Online‐only. Web.
Royne, M. B., Martinez, J., Oakley, J., & Fox, A. K. (2012). The Effectiveness of Benefit Type and Price Endings in Green Advertising. Journal of Advertising, 41(4), 85–102. https://doi.org/10.1080/00913367.2012.10672459
Sachdeva, S., Jordan, J. and Mazar, N. (2015), Green consumerism: moral motivations to a sustainable future. Current Opinion in Psychology, 6 (1), 60-65.
Sánchez-Fernández, R., & Iniesta-Bonillo, M. Á. (2007). The concept of perceived value: a systematic review of the research. Marketing Theory, 7(4), 427–451. https://doi.org/10.1177/1470593107083165
Sander, F., Föhl, U., Walter, N., & Demmer, V. (2021). Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. The Journal of Brand Management, 28(4), 429–445. https://doi.org/10.1057/s41262-021-00236-8
Saxena, R., & Khandelwal, P, K. (2010). Can Green Marketing be used as a tool for Sustainable Growth?: A Study Performed on Consumers in India- An Emerging Economy. Journal of Environmental, Cultural, Economic & Social Sustainability, 6(2), 277–91.
Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising, 47(2), 127–145. https://doi.org/10.1080/00913367.2018.1452652
Schmuck, Matthes, J., Naderer, B., & Beaufort, M. (2018). The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising. Environmental Communication, 12(3), 414–429. https://doi.org/10.1080/17524032.2017.1308401
Schuhwerk, M., & Lefkoff-Hagius, R. (1995). Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product? Journal of Advertising, 24(2), 45–54. https://doi.org/10.1080/00913367.1995.10673475
Schwepker, C., & Cornwell, T. (1991). An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products. Journal of Public Policy & Marketing, 10(2), 77–101. https://doi.org/10.1177/074391569101000205
Setyawan, A., Noermijati, N., Sunaryo, S., & Aisjah, S. (2018). Green product buying intentions among young consumers: Extending the application of theory of planned behavior. Problems and Perspectives in Management, 16(2), 145–154. https://doi.org/10.21511/ppm.16(2).2018.13
Shamdasani, P. N., Stanaland, A. J. S., & Tan, J. (2001). Location, location, location: Insights for advertising placement on the web. Journal of Advertising Research, 41(4), 7–21. https://doi.org/10.2501/JAR-41-4-7-21
Sharma, A. P. (2021). Consumers’ Purchase Behaviour and Green Marketing: A Synthesis, Review and Agenda. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12722
Sharma, A., & Foropon, C. (2019). Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy. Management Decision, 57(4), 1018–1042. https://doi.org/10.1108/MD-10-2018-1092
Sharma, A., Joshi, S. (2017). Green consumerism: Overview and further research directions. International Journal of Process Management and Benchmarking, 7(2), 206. https://doi.org/10.1504/IJPMB.2017.083106
Sheth, J. N., Newman, B. I. and Gross B. L. (1991). Why We Buy What We Buy: A Theory of Consumption Value, Journal of Business Research, 22(1), 159-170.
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. Journal of Advertising, 24(2), 71–82. https://doi.org/10.1080/00913367.1995.10673477
Sinkevicius, M. (2016). Intention To Purchase Alcohol By Adults In The Country In Transition: The Effects Of Health Consciousness, Self-Efficacy And Religion Importance. Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, 7(2).
Soil Association (2021). Soil Association. 2021年2月6日取自https://www.soilassociation.org/
Solaiman, M., Halim, M, S, A., Manaf, A, H, A., Noor, N, A, M., Noor, I,
Sydney.
Syed, M, M, R, Z., Lai, Y., Muhammad, Y, B., Rizwan, A., & Fahad, A. (2019). The Influence of Consumption Values on Green Purchase Intention: A Moderated Mediation of Greenwash Perceptions and Green Trust. Pakistan Journal of Commerce and Social Sciences, 13(4), 826–848.
Tanner, C., & Wölfing, K, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902.
Tariq, M., Z. (2014). Impact of Green Advertising and Green Brand Awareness on Green Sarisfaction with mediating effect of Green Buying Behavior. VIII (2), 274-289.
Taylor, C. R. (2015). A call for more research on “green” or environmental advertising. International Journal of Advertising, 34(4), 573–575. https://doi.org/10.1080/02650487.2015.1077572
Teng, Y.M., Wu, K.S. and Liu, H.H. (2014). Integrating altruism and the theory of planned behaviour to predict patronage intention of a green hotel. Journal of Hospitality & Tourism Research, 39 (3), 299-315.
Tsai, P.-H., Lin, G.-Y., Zheng, Y.-L., Chen, Y.-C., Chen, P.-Z., & Su, Z.-C. (2020). Exploring the effect of Starbucks’ green marketing on consumers’ purchase decisions from consumers’ perspective. Journal of Retailing and Consumer Services, 56, 102162–. https://doi.org/10.1016/j.jretconser.2020.102162
Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and Behavior towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 158-175.
Tsay, Y, Y. (2009). The Impacts of Economic Crisis on Green Consumption in Taiwan. PICMET: Portland International Center for Management of Engineering and Technology, Proceedings, 2367–2374. https://doi.org/10.1109/PICMET.2009.5261827.
Vacheret, F. (2009). 72% plus cher: le vrai prix du bio. Linéaires.
van Dam, Y. K., & Apeldoorn, P. A. (1996). Sustainable marketing. Journal of Macromarketing, 16(2), 45-56.
Visser, M., Gattol, V., & van der Helm, R. (2015). Communicating sustainable shoes to mainstream consumers: The impact of advertisement design on buying intention. Sustainability (Basel, Switzerland), 7(7), 8420–8436. https://doi.org/10.3390/su7078420
Wang, W., & Benbasat, I. (2016). Empirical Assessment of Alternative Designs for Enhancing Different Types of Trusting Beliefs in Online Recommendation Agents. Journal of Management Information Systems, 33(3), 744-775.https://doi.org/10.1080/07421222.2016.1243949
Wang, X., Pacho, F., Liu, J., & Kajungiro, R. (2019). Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge. Sustainability (Basel, Switzerland), 11(1), 209-. https://doi.org/10.3390/su11010209
Wen, T, C., & Noor, N, A, M. (2015). What Affects Malaysian Consumers’ Intention to Purchase Hybrid Car? Asian Social Science, 11(26), 52–63. https://doi.org/10.5539/ass.v11n26p52
Woo, E., & Kim Y, G. (2019). Consumer Attitudes and Buying Behavior for Green Food Products from the Aspect of Green. British Food Journal, 121, 320–32.
Wüstenhagen, R., & Bilharz, M. (2006). Green energy market development in Germany: effective public policy and emerging customer demand. Energy policy, 34(13), 1681-1696.
Xiao, G. & Kim J, O. (2009). The Investigation Of Chinese Consumer Values, Consumption Values, Life Satisfaction And Consumption Behaviors. Psychology& Marketing, 26(7), 610–624
Xu, X., Wang, S., & Yu, Y. (2020). Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? The Science of the Total Environment, 704, 135275–135275. https://doi.org/10.1016/j.scitotenv.2019.135275
Xue, & Muralidharan, S. (2015). A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement. Journal of Promotion Management, 21(1), 82–106. https://doi.org/10.1080/10496491.2014.971209
Yadav, R., & Pathak, G. S. (2016). Young consumers’ intention towards buying green-products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739. https://doi.org/10.1016/j.jclepro.2016.06.120
Yadav, R., & Pathak, G. S. (2017). Determinants of Consumers’ Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior. Ecological Economics, 134, 114–122. https://doi.org/10.1016/j.ecolecon.2016.12.019
Yang, Lu, Y., Zhu, W., & Su, C. (2015). Going green: How different advertising appeals impact green consumption behavior. Journal of Business Research, 68(12), 2663–2675. https://doi.org/10.1016/j.jbusres.2015.04.004
Yeon Kim, H., & Chung, J.-E. (2011). Consumer purchase intention for organic personal care products. The Journal of Consumer Marketing, 28(1), 40–47. https://doi.org/10.1108/07363761111101930
Zaichkowsky, J. L. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23(4), 59–70. https://doi.org/10.1080/00913367.1943.10673459
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(2), 2–22.
Zheng, Y., & Chi, T. (2015). Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers. International Journal of Fashion Design, Technology and Education, 8(2), 68-77.
Description: 碩士
國立政治大學
傳播學院傳播碩士學位學程
108464004
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108464004
Data Type: thesis
Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

Files in This Item:

File Description SizeFormat
400401.pdf4774KbAdobe PDF26View/Open


All items in 學術集成 are protected by copyright, with all rights reserved.


社群 sharing