Please use this identifier to cite or link to this item:

Title: The Impact of Han Kuo-yu's Populist Rhetoric in the 2018 Kaohsiung Mayoral Election
Authors: 鮑彤
Batto, Nathan F.
Contributors: 選舉研究
Keywords: populism ;Han Kuo-yu ;Kaohsiung mayoral election ;campaign rhetoric 
民粹主義 ;韓國瑜 ;高雄市長選舉 ;競選論述
Date: 2021-11
Issue Date: 2022-04-11 11:21:30 (UTC+8)
Abstract: How did Han Kuo-yu shoot from political obscurity to become the mayor of Kaohsiung and then the KMT presidential candidate? This paper argues that Han's rise was grounded in his populist appeal. Han told voters that things should have been better for ordinary people except that establishment politicians had consistently failed to represent their interests. This paper examines Han's populist rhetoric with an in-depth look at Han's statements in the 2017 KMT party chair election and 2018 Kaohsiung mayoral campaign. It then looks at public opinion data from the 2018 Kaohsiung mayoral election to see whether voters absorbed that rhetoric. There are, in fact, clear echoes of Han's populist rhetoric in the survey data. Acceptance of Han's rhetoric was associated with a vote for Han, even among voters who were not traditional KMT constituents. That is, Han's populist rhetoric played a central role in expanding his appeal and enabling him to secure an unlikely victory in Kaohsiung.
Relation: 選舉研究, 28(2), 47-93
Data Type: article
DOI 連結: 10.6612/tjes.202111_28(2).0002
Appears in Collections:[選舉研究 TSSCI] 期刊論文

Files in This Item:

File Description SizeFormat
141.pdf8520KbAdobe PDF7View/Open

All items in 學術集成 are protected by copyright, with all rights reserved.

社群 sharing