Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/139797| 題名: | Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations | 作者: | 樓永堅 Lou, Yung-Chien Tseng, Wei-Chih |
貢獻者: | 企管系 | 日期: | Oct-2020 | 上傳時間: | 11-Apr-2022 | 關聯: | Advances in Consumer Research, Association for Consumer Research, pp.1218 | 資料類型: | conference |
| Appears in Collections: | 會議論文 |
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| index.html | 124 B | HTML2 | View/Open |
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