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https://ah.lib.nccu.edu.tw/handle/140.119/140350
題名: | Investigating common method bias via an EEG study of the flow experience in website design | 作者: | 林怡伶 Lin, Yee-Lin Liang, Ting-Peng;Shiau, Wen-Lung;Chen, Sih-Fan |
貢獻者: | 資管系 | 關鍵詞: | website design; flow theory; Neural information systems; Common method bias; Marker variable technique | 日期: | Nov-2021 | 上傳時間: | 23-Jun-2022 | 摘要: | Flow experience is a critical lens for investigating the role of website design on consumer satisfaction in online shopping. Since flow is a latent variable that cannot be directly observed, most studies use a questionnaire survey with self-reported data as the predominant method of data gathering. Although many researchers believe that the self-reported approach as a sole measurement method is subject to common method bias (CMB), scholars have different interpretations of this effect. This study designed an experiment with flow experience as a mediator to investigate the relationship between website quality and user satisfaction from a behavioral survey and an electroencephalography (EEG)-based neuroscience method. By adopting Harman`s one-factor test and the marker variable technique, the results indicate that the EEG neuroscience method reduces CMB and CMB is not an important issue when considering EEG results. | 關聯: | Journal of Electronic Commerce Research, 22(4), 305-321 | 資料類型: | article | DOI: | https://doi.org/10.1312/j.fgs.2021.113683 |
Appears in Collections: | 期刊論文 |
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