Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/140350
DC Field | Value | Language |
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dc.contributor | 資管系 | |
dc.creator | 林怡伶 | |
dc.creator | Lin, Yee-Lin | |
dc.creator | Liang, Ting-Peng;Shiau, Wen-Lung;Chen, Sih-Fan | |
dc.date | 2021-11 | |
dc.date.accessioned | 2022-06-23T01:51:30Z | - |
dc.date.available | 2022-06-23T01:51:30Z | - |
dc.date.issued | 2022-06-23T01:51:30Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/140350 | - |
dc.description.abstract | Flow experience is a critical lens for investigating the role of website design on consumer satisfaction in online shopping. Since flow is a latent variable that cannot be directly observed, most studies use a questionnaire survey with self-reported data as the predominant method of data gathering. Although many researchers believe that the self-reported approach as a sole measurement method is subject to common method bias (CMB), scholars have different interpretations of this effect. This study designed an experiment with flow experience as a mediator to investigate the relationship between website quality and user satisfaction from a behavioral survey and an electroencephalography (EEG)-based neuroscience method. By adopting Harman`s one-factor test and the marker variable technique, the results indicate that the EEG neuroscience method reduces CMB and CMB is not an important issue when considering EEG results. | |
dc.format.extent | 92 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation | Journal of Electronic Commerce Research, 22(4), 305-321 | |
dc.subject | website design; flow theory; Neural information systems; Common method bias; Marker variable technique | |
dc.title | Investigating common method bias via an EEG study of the flow experience in website design | |
dc.type | article | |
dc.identifier.doi | 10.1312/j.fgs.2021.113683 | |
dc.doi.uri | https://doi.org/10.1312/j.fgs.2021.113683 | |
item.fulltext | With Fulltext | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | restricted | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | article | - |
Appears in Collections: | 期刊論文 |
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