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https://ah.nccu.edu.tw/handle/140.119/140535
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| Title: | Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers |
| Authors: | 朴星俊 Park, Sungjun (Steven) Kim, Jong Min;Ma, Haoxiang |
| Contributors: | 企管系 |
| Keywords: | Content analysis;text mining;online review;service rating;hotel service |
| Date: | 2022-03 |
| Issue Date: | 2022-06-30 16:14:19 (UTC+8) |
| Abstract: | To understand whether the purpose of travel affects differences in the evaluation of hotel services, we analyzed online reviews for 768 hotels in New York City. The results show that leisure travelers are predisposed to leaving online reviews with higher ratings and positive emotions than those posted by business travelers, while the latter's review ratings are more widely dispersed, indicating greater inconsistency in their evaluations of hotel services. Based on our empirical evidence about systematic differences in online reviews of hotel services between business and leisure travelers, we can provide the hospitality industry with meaningful business implications. |
| Relation: | Journal of Vacation Marketing |
| Data Type: | article |
| DOI 連結: | https://doi.org/10.1177/13567667221084373 |
| Appears in Collections: | [企業管理學系] 期刊論文 |
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