媒體變革環境下電視購物頻道的轉型策略研究─以東森電視購物台為例

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/143418

DC Field	Value	Language
dc.contributor	廣播與電視
dc.creator	彭振東;邱琪瑄
dc.creator	Peng, Zhen Dong;Chiu, Chi-Hsuan
dc.date	2021-01
dc.date.accessioned	2023-02-14T08:06:07Z	-
dc.date.available	2023-02-14T08:06:07Z	-
dc.date.issued	2023-02-14T08:06:07Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/143418	-
dc.format.extent	105 bytes	-
dc.format.mimetype	text/html	-
dc.relation	廣播與電視, 41, 1-39
dc.subject	轉型; 資源基礎理論; 電視購物; 東森; 社交電商
dc.subject	Transformation; Resource Based Theory; Home Shopping; EHS
dc.title	媒體變革環境下電視購物頻道的轉型策略研究─以東森電視購物台為例
dc.title	A Study on Media Transformation Strategies: A Case Study of Eastern Home Shopping & Leisure Co., Ltd. (EHS)
dc.type	article
dc.identifier.doi	10.30385/JRTS.202101_(41).0001
dc.doi.uri	https://doi.org/10.30385/JRTS.202101_(41).0001
item.fulltext	With Fulltext	-
item.grantfulltext	open	-
item.cerifentitytype	Publications	-
item.openairetype	article	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	期刊論文

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