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最後更新時間: 2021-08-02 23:58


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DateTitleAuthors
2016-01 1968-1978年臺灣《婦女雜誌》的女性論述建構 孫秀蕙
1997-07 1995年三屆立法委員選舉三黨新聞發佈策略分析 鄭自隆
1997-07 1995年三屆立法委員選舉三黨新聞發布策略分析 鄭自隆
1996-11 1995年三屆立法委員選舉政黨報紙競選廣告訊息與媒體策略分析 鄭自隆
1992-01 2 屆國代選舉競選廣告策略方析 鄭自隆
2001-07 2000年總統大選候選人網站分析 鄭自隆; 刑縱任; 馬方哲; 戴文玲
2003-01 2001年台北縣長選舉公關稿之議題設定研究:政治競選研說功能分析之應用 陳憶寧
2003-01 2002年北高市長選舉廣告不精采 鄭自隆
2001-04 90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢 黃懿慧; Huang, Yi-Hui
1993-01 The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison 郭貞; Kuo,Cheng
2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching; 張卿卿
2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
1998-01 Agency practitioners' perceptions of professional ethics in Taiwan Chen, Amber Wenling; Liu, Jeanne Mei-Chyi; 陳文玲; 劉美琪
2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
2018-08 Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition 張卿卿; Chang, Chingching
2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei
2010 Antecedents and consequences of cross-media usage: A study of a TV program's official web site 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇; Lin, Jhih-Syuan; Peña, Jorge
2000 Assessing cultivation theory and public health model for crime reporting 張郁敏; Chang, Yuh-Miin; Reber, Bryan H.
2010-01 Assessing the TARES as an ethical model for antismoking ads Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
2010 Attributions and Outcomes of Customer Misbehavior 林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia

Showing items 1-25 of 518. (21 Page(s) Totally)
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