組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/145539

DC Field	Value	Language
dc.contributor	廣告學研究
dc.creator	劉正道
dc.creator	Liu, Cheng-tao
dc.date	2015-07
dc.date.accessioned	2023-07-04T07:02:48Z	-
dc.date.available	2023-07-04T07:02:48Z	-
dc.date.issued	2023-07-04T07:02:48Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/145539	-
dc.format.extent	154 bytes	-
dc.format.mimetype	text/html	-
dc.relation	廣告學研究, 42, 1-26
dc.subject	公關策略; 組織-公眾關係; 資源基礎論點
dc.subject	Organization-public relationship; Public relations strategy; Resource-based view
dc.title	組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例
dc.title	The Impacts of Organizational Resource Based Relationship Maintenance Strategies on Organization-Public Relationship Outcomes
dc.type	article
item.grantfulltext	open	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.fulltext	全文	-
item.openairetype	article	-
Appears in Collections:	期刊論文

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