候鳥歸巢：大學捐款校友的品牌社群特性初探

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/145540

DC Field	Value	Language
dc.contributor	廣告學研究	-
dc.creator	林佩錡	-
dc.creator	Lin, Pei-chih	-
dc.date	2015-07	-
dc.date.accessioned	2023-07-04T07:03:00Z	-
dc.date.available	2023-07-04T07:03:00Z	-
dc.date.issued	2023-07-04T07:03:00Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/145540	-
dc.format.extent	154 bytes	-
dc.format.mimetype	text/html	-
dc.relation	廣告學研究, 42, 27-68	-
dc.subject	品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換	-
dc.subject	Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange	-
dc.title	候鳥歸巢：大學捐款校友的品牌社群特性初探	-
dc.title	Homecoming: An Analysis of ＂Brand Community＂ \r\n and Its Impact on Alumni Donation in Taiwan	-
dc.type	article	-
item.openairetype	article	-
item.grantfulltext	open	-
item.fulltext	With Fulltext	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.cerifentitytype	Publications	-
Appears in Collections:	期刊論文

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