Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/145540
DC Field | Value | 語言 |
---|---|---|
dc.contributor | 廣告學研究 | - |
dc.creator | 林佩錡 | - |
dc.creator | Lin, Pei-chih | - |
dc.date | 2015-07 | - |
dc.date.accessioned | 2023-07-04T07:03:00Z | - |
dc.date.available | 2023-07-04T07:03:00Z | - |
dc.date.issued | 2023-07-04T07:03:00Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/145540 | - |
dc.format.extent | 154 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation | 廣告學研究, 42, 27-68 | - |
dc.subject | 品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換 | - |
dc.subject | Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange | - |
dc.title | 候鳥歸巢:大學捐款校友的品牌社群特性初探 | - |
dc.title | Homecoming: An Analysis of "Brand Community" \r\n and Its Impact on Alumni Donation in Taiwan | - |
dc.type | article | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.grantfulltext | open | - |
item.cerifentitytype | Publications | - |
item.fulltext | 全文 | - |
出現在類別: | 期刊論文 |
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