Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/145540
DC FieldValue語言
dc.contributor廣告學研究-
dc.creator林佩錡-
dc.creatorLin, Pei-chih-
dc.date2015-07-
dc.date.accessioned2023-07-04T07:03:00Z-
dc.date.available2023-07-04T07:03:00Z-
dc.date.issued2023-07-04T07:03:00Z-
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/145540-
dc.format.extent154 bytes-
dc.format.mimetypetext/html-
dc.relation廣告學研究, 42, 27-68-
dc.subject品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換-
dc.subjectAlumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange-
dc.title候鳥歸巢:大學捐款校友的品牌社群特性初探-
dc.titleHomecoming: An Analysis of "Brand Community" \r\n and Its Impact on Alumni Donation in Taiwan-
dc.typearticle-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.fulltext全文-
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