行動正當性之公關策略運用及其影響：以國營電力公司為例

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/145541

DC Field	Value	Language
dc.contributor	廣告學研究
dc.creator	劉正道
dc.creator	Liu, Cheng-tao
dc.date	2015-07
dc.date.accessioned	2023-07-04T07:03:07Z	-
dc.date.available	2023-07-04T07:03:07Z	-
dc.date.issued	2023-07-04T07:03:07Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/145541	-
dc.format.extent	154 bytes	-
dc.format.mimetype	text/html	-
dc.relation	廣告學研究, 42, 69-93
dc.subject	公關策略; 支持行為意向; 行動正當性; 策略溝通
dc.subject	Actional legitimacy; Public relations strategy; Strategic communication; Supportive behavioral intention
dc.title	行動正當性之公關策略運用及其影響：以國營電力公司為例
dc.title	An Exploration of Actional Legitimacy Public Relations Strategy and Its Influence: Using a Public Power Company as an Example
dc.type	article
item.openairetype	article	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.grantfulltext	open	-
item.cerifentitytype	Publications	-
item.fulltext	全文	-
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