Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/146981| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author | 柯能默 | zh_TW |
| dc.contributor.author | Kyle Joshua Craymer | en_US |
| dc.creator | 柯能默 | zh_TW |
| dc.creator | Craymer, Kyle Joshua | en_US |
| dc.date | 2023 | en_US |
| dc.date.accessioned | 2023-09-01T07:13:10Z | - |
| dc.date.available | 2023-09-01T07:13:10Z | - |
| dc.date.issued | 2023-09-01T07:13:10Z | - |
| dc.identifier | G0110933050 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/146981 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description | 110933050 | zh_TW |
| dc.description.abstract | 無 | zh_TW |
| dc.description.abstract | TranquiMind is an innovative teletherapy and guided counseling platform designed to provide accessible and convenient mental health support to individuals in East Asia. By harnessing technology, the platform offers self-guided counseling services and connects users with licensed therapists, enabling them to track their progress towards achieving good mental health practices. With a focus on education and bridging the gap in mental health knowledge and access, TranquiMind provides a secure, confidential, and user-friendly environment for individuals to choose the services that cater to their specific needs. Key features include online therapy sessions, self-guided counseling courses, flexibility in scheduling, and stringent privacy and security measures. The platform capitalizes on the growing demand for telemedicine and the increasing recognition of the importance of mental health practices, presenting a significant opportunity for growth. Revenue is primarily generated through subscription-based packages and commissions from therapy sessions, ensuring a sustainable and scalable business model. | en_US |
| dc.description.tableofcontents | Abstract i\r\nTable of Contents ii\r\nFigures iv\r\nTables iv\r\n1 Introduction 1\r\n2 Executive Summary 1\r\n3 Product/Service 2\r\n3.1 Online Teletherapy 3\r\n3.2 Guided Counseling 5\r\n3.3 Accessibility and Flexibility 6\r\n3.4 Data Security 6\r\n4 Organizational Chart 7\r\n5 Market Analysis 7\r\n5.1 US Mental Health Care Market 8\r\n5.2 Taiwanese Mental Health Care Market 10\r\n5.3 Mental Health Care Industry 11\r\n6 Customer Analysis 12\r\n7 Competitive Analysis 14\r\n7.1 BetterHelp 15\r\n7.2 Real 16\r\n7.3 Headspace 17\r\n7.4 SWOT Analysis 18\r\n7.4.1 Strengths: 19\r\n7.4.2 Weaknesses: 19\r\n7.2.3 Opportunities: 19\r\n7.2.4 Threats: 20\r\n8 Business Model 20\r\n8.1 Business Canvas 21\r\n8.1.1 Customer Segments 21\r\n8.1.2 Value Propositions 21\r\n8.2.3 Channels 22\r\n8.2.4 Customer Relationships 22\r\n8.2.5 Revenue Streams 22\r\n8.2.6 Key Resources 23\r\n8.2.7 Key Activities 23\r\n8.2.8 Key Partnerships 23\r\n8.2.9 Cost Structures 24\r\n9 Marketing Strategy 24\r\n9.1 Browser searches 24\r\n9.2 Organizational Partnerships 24\r\n9.3 Pricing Strategy 25\r\n9.4 4 P Model 26\r\n9.4.1 Product: 26\r\n9.4.2 Price: 26\r\n9.4.3 Place: 27\r\n9.4.4 Promotion: 27\r\n10 Development Plan 27\r\n11 Financial Analysis 30\r\n12 Conclusion 32\r\nReferences 33 | zh_TW |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0110933050 | en_US |
| dc.subject | 遠程治療 | zh_TW |
| dc.subject | 心理保健 | zh_TW |
| dc.subject | 治療 | zh_TW |
| dc.subject | teletherapy | en_US |
| dc.subject | mental healthcare | en_US |
| dc.subject | therapy | en_US |
| dc.title | TranquiMind：遠程治療選項 | zh_TW |
| dc.title | TranquiMind: A Teletherapy Option | en_US |
| dc.type | thesis | en_US |
| dc.relation.reference | Allied Market Research, Apoorva, S., & Onkar, S. (2021, Jul). Mental Health Market Size, Share| Key Analysis | Forecast - 2030. Allied Market Research. Retrieved May 24, 2023, from https://www.alliedmarketresearch.com/mental-health-market-A11770\r\nBetterHelp – Better Therapy. (n.d.). Better Therapy. Retrieved May 1, 2023, from https://www.better-therapy.org/reviews/betterhelp/\r\nChang, S.-M., Law, D. W., & Chang, H.-K. (2011, Sept-Oct). The Impact of Personality on Depression Among University Students in Taiwan. Chang Gung Medical Journal, 34(5), 528-35. https://pubmed.ncbi.nlm.nih.gov/22035898/\r\nEDITORIAL: Young Taiwanese need to be heard. (2023, April 11). Taipei Times. Retrieved May 19, 2023, from https://www.taipeitimes.com/News/editorials/archives/2023/04/11/2003797690\r\nHaime, J. (2022, September 15). Behavioral Telehealth Faces Growth Barriers - Taiwan Business TOPICS. Taiwan Business TOPICS. Retrieved June 19, 2023, from https://topics.amcham.com.tw/2022/09/behavioral-telehealth-faces-growth-barriers/\r\nLin, Y.-H., Ho, Y.-C., Chang, Y.-H., Hsiung, C. A., & Chiou, H.-Y. (2022, November). The transformation from hospital-based to community-based mental healthcare: The hospital–clinic disparity in the psychiatric workforce in Taiwan from 2005 to 2030. Psychiatry Research, 317(114816). https://doi.org/10.1016/j.psychres.2022.114816\r\nMeshvara, D. (2002, June). Mental health and mental health care in Asia. World Psychiatry, 1(2), 118-120. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1489866/\r\nMiller, M. (2022, March 30). Headspace app review 2022: Guided meditation for sleep and stress. CNN. Retrieved May 9, 2023, from https://edition.cnn.com/cnn-underscored/reviews/headspace-meditation-app\r\nNIH. (2022, September 19). Trends in U.S. Depression Prevalence From 2015 to 2020: The Widening Treatment Gap. NCBI. Retrieved May 9, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483000/\r\nNIH. (2023, March 20). COVID-19 Topics - Mental Health. NIH COVID-19 Research. Retrieved May 8, 2023, from https://covid19.nih.gov/covid-19-topics/mental-health\r\nPanchal, N., Saunders, H., Rudowitz, R., & Cox, C. (2023, March 20). The Implications of COVID-19 for Mental Health and Substance Use. Kaiser Family Foundation. Retrieved May 8, 2023, from https://www.kff.org/coronavirus-covid-19/issue-brief/the-implications-of-covid-19-for-mental-health-and-substance-use/\r\nPasquini, G., & Keeter, S. (2022, December 12). At least four-in-ten U.S. adults have faced high levels of psychological distress during COVID-19 pandemic. Pew Research Center. Retrieved May 8, 2023, from https://www.pewresearch.org/short-reads/2022/12/12/at-least-four-in-ten-u-s-adults-have-faced-high-levels-of-psychological-distress-during-covid-19-pandemic/\r\nReisner, S. L., Katz-Wise, S. L., Gordon, A. R., Corliss, H. L., & Austin, S. B. (2016, June 4). Social epidemiology of depression and anxiety by gender identity. NCBI. Retrieved May 9, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4958506/\r\nSteber, C. (2023, March 8). The Real Therapy App Makes Mental Health Super Approachable. Bustle. Retrieved May 2, 2023, from https://www.bustle.com/wellness/real-therapy-app-review\r\nTaylor, P. (2023, March 30). Mobile network subscriptions worldwide 2028. Statista. Retrieved May 21, 2023, from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/\r\nTen-year trends in depression care in Taiwan. (2022, October). Journal of Formosan Medicine Association, 121(10), 2001-2011. https://doi.org/10.1016/j.jfma.2022.02.011\r\nUNICEF & Burnet Institute. (2002). Strengthening Mental Health and Psychosocial Support Systems and Services for Children and Adolescents in East Asia and the Pacific Region. UNICEF. https://www.unicef.org/eap/media/11761/file/Regional%20Report%202022%20-%20Strengthening%20Mental%20Health%20and%20Psychosocial%20Support%20Systems%20and%20Services%20.pdf\r\nUniversity of Michigan School of Public Health. (2023, March 9). College students` anxiety, depression higher than ever, but so are efforts to receive care. University of Michigan School of Public Health. Retrieved May 15, 2023, from https://sph.umich.edu/news/2023posts/college-students-anxiety-depression-higher-than-ever-but-so-are-efforts-to-receive-care.html\r\nVillarroel, M. A., & Terlizzi, E. P. (2020, September 23). Products - Data Briefs - Number 379 - September 2020. Centers for Disease Control and Prevention. Retrieved May 15, 2023, from https://www.cdc.gov/nchs/products/databriefs/db379.htm\r\nThe White House. (2022, May 31). Reducing the Economic Burden of Unmet Mental Health Needs | CEA. The White House. Retrieved May 15, 2023, from https://www.whitehouse.gov/cea/written-materials/2022/05/31/reducing-the-economic-burden-of-unmet-mental-health-needs/\r\nWHO. (n.d.). Mental health. World Health Organization (WHO). Retrieved May 8, 2023, from https://www.who.int/health-topics/mental-health#tab=tab_1\r\nWHO. (2022, March 2). COVID-19 pandemic triggers 25% increase in prevalence of anxiety and depression worldwide. World Health Organization (WHO). Retrieved May 8, 2023, from https://www.who.int/news/item/02-03-2022-covid-19-pandemic-triggers-25-increase-in-prevalence-of-anxiety-and-depression-worldwide | zh_TW |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.grantfulltext | open | - |
| item.openairetype | thesis | - |
| Appears in Collections: | 學位論文 | |
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